Craft Insurance is blogging for victory



This year, we at Craft Insurance found ourselves in the same position as many of our customers. We wanted to get our name out there a little bit more, and we wanted to dabble with social media and the internet to do it. And you know what, you crafters are doing a great job at it, because it’s really not as easy as it looks.

Write a blog they said, it’ll be easy they said. Now this would probably have made a great first blog entry, but I didn’t think of it at first, which pretty much sums up my blogging experience so far. But you know what, that’s actually a great thing, because from every post I publish, I learn something, or realise something that I should have included, or consider a different way of doing it the next time.  In theory, that means my posts are only going to get better and better, right? Well, we can only hope.



Starting out my blogging mission, this is how I felt trying to engage an audience . (This is me, talking to the cows at Badbury Rings in Dorset)


The experts tell me, that we can use our blog, not only as a means of telling people about things that might be of interest to them, but also to improve our  ‘SEO’. So after referring to ‘SEO’ as one word (that I was pronouncing ‘see-o‘) I discovered that it actually meant ‘Search Engine Optimisation’, which, if I’ve grasped the concept correctly, means, that you guys can find us more easily, when trying to search on the internet for something that we can help with.  That’s fantastically clever stuff. Next step in my SEO mission – how on earth do I get people to read what I’m writing about. We are an insurance company, offering public liability to crafts people who make things, and attend craft fairs. It didn’t take a rocket scientist to work out that absolutely nobody would want to read about what we do here at Craft Insurance, but would be readers might be interested to hear about what our customers do.  I’ve started doing this, and it’s very early days, but I’ve got to admit to you, it’s pretty daunting doing a post, and then waiting for a response. You can’t help you doubt yourself. But, I remain optimistic, and at the end of the day, blogging is quite good fun really.

Basically, I need all the help I can get, in writing a successful blog, that people want to read and interact with. What’s worked for you? Have you any helpful tips you can share with me and our fellow crafters out there, who want to blog to help their own websites? Or any top Facebook tips?  Leave us some comments. I can’t be the only one on this planet struggling, and feeling like I’m not getting anywhere quickly.




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