We arrange public and products liability craft insurance cover for Karen, who makes and sells fabulous tutus and hair accessories. What started out as a bit of fun for herself and her daughters turned into a great craft business, where she goes to numerous craft events to sell her tutus and accessories. Have a read all about how Karen got Just Tutu Gorgeous going.
Hi, my name is Karen, I am a single mum living in the lake district with my two daughters, aged 11 and 8. My business is called Just Tutu Gorgeous and I make tutus & hair accessories.
I first came up with the idea of making tutus when I was looking for a dress for a party I was going to. I found one made from netting and a corset. I thought I would have a go and, although it turned out nothing like the one I saw, it was where my business started. I made a few little tutus for my two girls and found that I quite enjoyed it. I did a bit of advertising on Facebook and started getting orders.
Karen’s stand at an outdoor craft fair
I am just heading into my third year of trading and this year I have taken a slightly different turn and entering the world of comic cons & festivals (two very different customer bases). I also have a stall at the local market one day a week and I attend lots of local summer fetes & Christmas fairs to sell my products.
I have found the best form of marketing comes from happy customers! However, I have found Facebook has been great for helping me stay in people’s minds. A few adverts on local sell & seek sites lets people know what you are doing.
My favourite product is the basic hand-tied single layer tutu. They are so much fun and really affordable at £6 each. I love playing with different colours to see how they turn out. I have also trained my girls up to make them and they too enjoy working out which colours are going to look fabulous together. I still get huge enjoyment on seeing the big smiles on my customers little faces when they get their tutu or choose a hair bow.
Working from home and being able to take my two with me when I go to events means that I get the best of both worlds. It’s not something I want to change in a hurry.
I have expanded the business by buying in some complimenting products. These include hair accessories, wristbands and keyrings. They are new in this year and have so far been going well at the events I’ve been to.
For anyone starting out in their own business I would recommend that you go along to different events and see what people sell and more importantly what people are buying. Check out your competition, see where they advertise and sell their products. Look for a niche in the market. Don’t be afraid to give something a go, if it works, great, if not, then try something else. Work out who your customers are and then find out where the best place is to sell to them.
You can find Karen on www.justtutugorgeous.com or check our her Facebook page https://www.facebook.com/JustTutuGorgeous
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