Dependable. Traditional. Enduring. Progressive.

Since 1986, we have done one thing: insurance for crafters. That singular dedication
is why crafters across the UK trust us, return to us, and tell others not to
bother going anywhere else.

Experience matters.

From the beginning, Craft Insurance was built around a simple idea: crafters deserve insurance that actually understands their activities, risks and the way they trade.

Nearly five decades of focus means we know things about the craft insurance market that no general insurer ever could. That knowledge shapes every policy we write, every exclusion we refuse to add, and every conversation we have with a crafter who’s just been told they need cover and doesn’t know where to start.

  • Ian Wallace develops the Craft Insurance Cover Scheme.
  • Underwritten by Cornhill, a member of the Allianz Group.
  • The first dedicated insurance for crafters in the UK.
  • The scheme continues under Ian Wallace.
  • Underwriters change to General Accident, who become CGU, then Norwich Union, then Aviva.
  • Applications still completed on paper and posted in.
  • Naomi Wallace joins the business.
  • Online applications introduced via
a new website.
  • Payments taken by phone for
the first time.
  • Samantha Wallace joins the business.
  • A family business in the
truest sense.
  • Underwriters change to Hiscox.
  • Online click-and-buy facility introduced with instant cover and documents issued immediately.
  • The business continues to be run by Ian, Samantha and Naomi.
  • Samantha and Naomi lead the business day to day.
  • Continued investment in technology to improve the customer experience.
  • Comprehensive craft fair insurance and craft business insurance, still at the heart of everything.
  • Thankfully, some things never change.
  • Underwriters change to Hiscox.
  • Online click-and-buy facility introduced with instant cover and documents issued immediately.
  • The business continues to be run by Ian, Samantha and Naomi.
  • Our ethics and ethos.

    We’re a family business with deep roots in craft insurance in the UK, and the values
we operate by haven’t changed. Here’s what we believe.

    Good enough is never good enough.

    We take pride in everything we do. We value our business and our reputation.
We will always try to be the best rather than just adequate.

    We are nothing without our customers.

    The service we provide matters to us deeply. If we can help, we absolutely will.
Going above and beyond isn’t a policy, it’s how we work.

    We listen.

    If there’s something we could be doing better, whether that’s the crafters insurance uk cover we offer or the service we provide, we want to know. Our policy improvements come directly from what our customers tell us.

    The little things make the difference.

    Attention to detail separates a good company from a great one. We notice the details
because that’s where trust is built or lost.

    Family, tradition and experience.

    We are a business of generations always learning from each other, always improving.
The Craft Insurance scheme has been in the Wallace family since it began,
and that continuity is something we’re genuinely proud of.

    How we Work

    No administration fees for policy amendments, ever

    No cancellation fees

    You will only ever speak to Samantha or Naomi when you call us

    Online click-and-buy for instant cover and documents in minutes

    Personal account with 24/7 access to your policy documents

    What’s Included in Every Policy

    Zero excess on public and products liability insurance for crafters

    Worldwide cover (terms apply for USA/Canada)

    Teaching and demonstration cover included at no extra cost

    Award-winning claims service via Hiscox

    Frequently Asked Questions

    Craft business insurance from Craft Insurance is available to everyone who makes, sells, teaches or demonstrates their craft, whether you’re a full-time professional, a part-time seller, or a hobbyist who attends the occasional craft fair. The policy is designed to fit every level of craft activity, not just established businesses.

    Sole traders, individuals, hobbyists, craft clubs and registered businesses are all welcome. If you make things and sell or demonstrate them, at craft fairs, online, or anywhere else, Craft Insurance has a policy that fits. Craft fair insurance for occasional sellers is available on the same annual policy that covers full-time makers, with no minimum trading requirement.

    Yes. The Craft Insurance policy covers craft fair insurance, online product liability, teaching, and demonstration all under one annual policy, with no need to arrange separate cover for each activity. Professional indemnity for teaching and demonstrating your craft is now included as standard with every liability policy, at no extra cost.

    Whether you trade at markets and fairs, sell through your own website or an online marketplace, teach workshops, or do all of the above, a single Craft Insurance policy covers all of it. Unlimited events, worldwide cover, and documents issued instantly. It’s craft business insurance designed around the reality of how crafters actually work.

    Ready for craft cover that beats any other?

    Get your personalised craft insurance uk quote online in minutes. Or if you’d like to talk it through first,
call us – you know who’ll answer!