Crafting For A Cause

As crafters, we know the numerous benefits of creating something beautiful and useful with your hands; the calm the process brings and the sense of achievement when your project is completed. Many of us have also seen how crafting has helped someone near and dear to us; maybe a child who struggles to concentrate and learn in a traditional setting but lights up when given a foraged stick and a craft knife and patiently whittles away for hours; maybe an elderly neighbour who begins to glow as, over a mug of tea, she demonstrates her knitting skills; or perhaps a friend who is going through a rough patch and begins to relax as you snip and glue to create stunning gift cards around the kitchen table.

Many crafters are using their talents and skills to benefit others in a community setting. We know that our own sense of well-being and mental health is boosted as we turn our attention outwards to encourage or support someone else. In this post, we’re going to take a look at some inspirational ways in which crafters have found a need and have put their time and talents into filling it. However, before we start, a quick word for context. We have different seasons in our lives and for some, maybe with a growing craft business, a young family and other commitments, this might not be the time for pouring yourself into a new project. Our intention is not to load on the guilt, but to inspire you and to recognise those who are doing amazing things with their crafting. Enjoy and be encouraged!

There are many cited benefits of engaging in arts and crafts. Some of these are physical; the development of fine motor skills in young children and maintenance of dexterity in the elderly. Some of these are cognitive, for example increasing problem-solving abilities, concentration and patience, helping with organisational skills and aiding in the management of emotions. Some will be emotional, offering an outlet for emotional self-expression and reflection and the resulting improvement in confidence and self-esteem. Yet others will be social. We have often talked about the benefits of sharing your craft with others in your community, and we must not overlook it here, too. Loneliness is still a major factor in the mental well-being of many here in the U.K. and the local Craft centres, Arts Quarters, workshops and groups in which many of our customers are involved in will be doing much to tackle this and change lives.

Some crafters have taken this a step further and have initiated community projects, such as those in partnership with Scrap Stores. In the physical space such a store provides, sessions for parents and toddlers, young children and the elderly can all be run, offering not only a creative outlet but a space to chat over a mug of tea. The nature and values of the scrap store initiative engender a caring working environment and we know of one store East Kent Mencap which is run by members of the local Mencap group, each of whom live with a learning disability.

Maybe some of the most grassroots ways in which crafters are using their skills to reach out to others are through local community initiatives run in churches and community centres. Buildings which provide a warm space, a hot meal, a shower and a postal address for those living without a permanent home often also run sessions such as “Knit and natter” or “Art for Well-being”. In these most un-ostentatious of settings, service users are offered respect and given dignity as they learn a new skill or develop existing ones. We each have our own story to tell and in a group where the focus is on the art and craft, not directly on the individual, stories can be shared in a gentle way, a small step towards healing and moving forward.

There are also an increasing number of business initiatives set up by entrepreneurs whose aim is to bring regeneration to deprived communities and hope to those whose lives need rebuilding. For example, one social enterprise SCT trains up those recovering from an addiction in woodworking and upholstery skills and then they use these newfound skills to upcycle vintage furniture. Another small business Lovewell sells high-quality beauty products handmade by women recovering from trauma. There are many more fantastic initiatives all across the country.

If you have been inspired by some of these stories, you might want to consider using your craft business to benefit some of the more vulnerable people in your local community. Or, you might decide to give a percentage of each sale to a local charity. It’s great to dream and to then hold on to and test these dreams, but we also need to look at practicalities. Most craft businesses either sell online or at craft fairs and markets, and for this you will need craft stall public liability insurance. If you are just in the initial process of turning your hobby into a business, you will need to know what craft stall public liability insurance entails. While it is not a legal requirement, most event organisers will ask for it. It covers you for all the completely unforeseen events which could lead to a member of the public making a claim against you. Here at Craft Insurance, we have had several decades of experience of working with crafters to ensure they have the correct cover. The easiest way to find out more about craft stall public liability insurance is simply to drop us a message or pick up the phone and either Naomi or Sam will be here to help answer your questions.

We hope you, like us, have been inspired by some of these stories. We cannot shift all the bad things in our world, but we can make a difference in the lives of those around us, brightening up their days and bringing hope and creativity, one small beautiful handmade product at a time.

Telling Your Story Through Your Brand

What is the first page you skip to, when you come across a website that interests you? Most of us will click on the “About” page because we are curious to know about the people behind the product. Are they likely to be trustworthy? What experience do they have? What are their values? And, because most of us are naturally curious, how did they get to this place and what is it like doing what they do? Here at Craft Insurance, we’ve had several decades to hone our marketing skills and we know that having an “About” page which draws customers is a must. We’re happy to share our top ten tips with you, our wonderful crafting customers, and hope they will provide the springboard you need to create your own awesome “About”  pages which will shine out brightly from UK craft selling sites. 

 1. Introduce yourself.

In a competitive market, building trust is important and if customers can see you as a real person and can get a glimpse into your life this will go a long way to building a good secure seller/buyer relationship. A short paragraph will do; you could include your name, any relevant family connections, your rough location eg rural south of England, or in the middle of a buzzing city, and a couple of fun facts about yourself. Just share what feels comfortable to you, but with the aim of enabling your customers to feel they know you a little. 

2. Tell your story.

One thing AI can’t do is write your story. Your journey is completely unique to you and is what customers buy into. You could talk about how you started your particular craft, maybe your first steps at selling to the public, any light bulb or significant moments and how you have arrived at your current business footing. If you have been going a while, mention this along with any awards you have won or community projects to which you contribute. 

4. Next you could include a paragraph with your business values and ethics.

These might be that you use locally sourced products, fairly traded raw materials or processes which have a low environmental impact. This is where, as a small business, you can win over large, global organisations, so be bold about promoting the uniqueness of your products and your ability to trace their origins. 

5. Now it is time to turn the focus onto your customers and suggest a need they might have.

For example, they might have children or grandchildren who would love some handmade wooden jigsaw puzzles which will have longevity as well as providing them with a learning opportunity. Or, they might be weary of using cosmetics which often react with their skin and be pleased to have a natural alternative.   

6. Once there is an unmet need, you are able to bring your product to the forefront and show how it will best meet this need.

As the summer is approaching, your stunning range of sun hats made with organic cotton could be the perfect answer to both offer shade from the sun and a completely individual and stylish look. Or, your stunning hand-crafted ceramics will make the perfect and distinctive wedding gift. 

7. Now you have engaged your potential customers, you need to make the buying process as straightforward as possible.

If you are a small company you will have an edge on providing a personal service; you could assure your customers that their orders, whether online or via phone, will be dealt with by yourself or a staff member, and that they will generally be met within a specified time frame. You could name the people who will be dealing with orders, whether yourself or a team member, as this too highlights the individual care and traceability that each order receives. 

8. Next, you could troubleshoot any potential problems before they arise.

You could state your returns policy, that you are fully insured and your record of satisfied customers. 

9. By now you have hopefully gained a new customer, and you want to ensure that you keep them!

With such a vast array of craft selling sites UK, one way to do this can be to offer a window into your own life as a business owner, thus building rapport with them. You could mention a couple of the aspects of your job which you enjoy, how you juggle with other commitments, or how you nurture your own creativity. Or, everyday fun facts like your “go to” lunch or how you relax at the end of a busy week. 

10. In a web space filled with craft-selling sites UK you need to attract a potential customer before they have even begun to read.

Presentation and photos are a key element in this. Have a think about what atmosphere you are aiming to create when people visit your site; carefree and relaxed, homely and cosy, chic and elegant? Are you wanting to evoke memories of windswept moors and coast, of snug evenings around a fire or of sophisticated and stylish pampering? The layout, type set and photos you use as well as the wording will all contribute to this theme. 

Finally, let your own enthusiasm shine through! You yourself are totally unique with a blend of talents which are completely individual to you. In a world which is increasingly moving us further away from the sources of the products we use and the people who work hard to produce them, your small creative business will be a breath of fresh air to those who find it. We can all become weary of dealing with impersonal services and institutions and of endeavouring to interact with AI,  and the real-life, human connection you offer will be a real attraction. Be confident in your product and in yourself and enjoy sharing your story, knowing it will encourage others! 

  

How To Use AI To Benefit Your Crafting Business.

Over the last year, there seems to have been an explosion of technological developments and many of these have been focused on artificial intelligence. This has included the development of ChatGPT which was created by OpenAI. There are lots of different ways that crafters and artists can use AI to help further their business aid their creativity and increase their customer engagement.

Here are some of the ways AI can support your crafting business:

Customer Connection

AI helps us understand and connect with customers on a personal level. By analysing the behaviour and preferences of your target audience, AI can assist you in providing tailored offerings that align with their interests. You can do this by using ChatGPT to create personalised responses to customer queries, to help you create a FAQ page on your website, or to help you develop product descriptions that will attract you. ChatGPT can lend a helping hand in generating content that speaks directly to your customers. You must read through any text that you intend to use on your website and add your tone of voice and information as AI content does not perform as well in the search engines when compared to human-written content.

Building a connection with your customers on your website and social media is key to creating a loyal customer base. This can seem overwhelming when you have a thousand other things to do. AI can help you with the creation of this content if you use it in the right way. It is important to always ensure that you are vetting any text and adding your own take and business voice. Where AI is most powerful is in giving you a template to use for your DIY guides, factsheets, product descriptions and even to help research for your blogs. It is incredibly useful in being able to scour the internet for facts and statistics that you can use. Be sure to ask for the original website citations so you can double-check the accuracy of the stats and data. The main aim of creating content like this is to position you as an expert in your field. This helps to increase loyalty and trust in you and your brand.

Creative Processes

For craft business owners, the creative process is just as important as the crafters insurance that you have in place to protect you and your business. Sometimes the creative process can be overwhelming, or difficult to get started with. This is particularly true if you feel under pressure to create items for an upcoming event.

ChatGPT and other AI providers can be used as administrative partners. You can use it to help with some of your repetitive tasks which will help to free up more time for you to focus on your creative activities. It can also be used to look at current trends and insights in your sector and in areas that will affect your target audience. This can help you to develop design themes and can also help you stay ahead of the trend curve.

If you are struggling with how to craft messages that will help you promote your products on social media or are finding it difficult to identify the key selling points of your products, AI can help with this and create a story that resonates with your target audience.

Creative block can be a real issue for crafters and artists and sometimes staring at a blank canvas can create more overwhelm. You can use AI to give you some creative prompts that will kickstart your creativity.

When looking to create a product that looks or appears different to others that are on the market, AI can help by suggesting unique combinations or ideas you might not have considered. This could be a suggestion of mixing traditional crafting techniques with more modern ones, or it could be combining materials or colours that you hadn’t previously considered. It is of course still important to ensure that any new products you create are covered by your existing crafters insurance.

Imagery

Whilst craft businesses are never short of images that can be used to market, AI can help to create a list of image suggestions that will help you to make the most of the imagery that you have. This could be suggestions on how you can improve the images that you are already taking or it could be a list of images that are suggested to go alongside social media content that you have written.

AI can also be used to place your product images in different locations. For example, you might have a picture of a pair of earrings or a necklace that you have created and you may want this to be placed on a seaside background. AI can help you take the background away from your existing image and place it seamlessly on the background of your choice.

If you are looking for suggestions for reels to share on social media, AI can give you suggestions for the types of videos that you might want to create. This can help with the creative block that can occur when you are thinking about what to put together to promote your products. This may include posts about your products or posts about your business structure and story or the fact that you have crafters insurance to help protect your customers’ purchases.

AI is going to become more and more prevalent in our society and whilst, understandably, some people are concerned about the impact that this might have on the world, there are ways in which this can be utilised to help improve business processes. By embracing AI in the right way you can release more time for you to work in your business and drive your future growth.

How To Make Soap To Sell

If you are a crafter and you are looking to find out how to make soap to sell, perhaps as a sideways move from your usual crafting habits, we are going to walk you through a list of equipment you may need and the steps you can take to start creating your own beautiful soaps.

With the growing trend of switching to more ethically sourced and created products, handmade soaps have become a popular choice for many households. Making your own soap allows you to add your own personal touches and designs to every bar. When you combine this with high-quality photography that you can take yourself, it can significantly boost your sales.

If you’re new to soap making, you should start with a soap base – a pre-mixed combination of soap, glycerine, and add-ins like plant butter and extracts for skin benefits. This is one of the best ways to get started, as creating soap from scratch with ingredients such as lye can be problematic and potentially hazardous to your health if you don’t follow the right safety precautions. Soap bases can be found in transparent and opaque options, so you can create an entire selection of soaps to your own specifications.

The melt-and-pour process for soap-making is one of the easiest steps to get started. All you need to begin making soaps is a melt-and-pour base, the essential oils or fragrances that you wish to add, colourants and a few pieces of equipment. Please note that some essential oils are banned and all are restricted on the amount you can use. You will also need a chemist’s report, and when you have obtained it, you’ll need to register all your soaps on the government website. Once you have done all this, you will be able to show others how to make soap to sell.

Before you start your soap-making, gather all the tools you need – a heat-safe container to melt the base, a stainless steel wire whisk to stir in your fragrance and pots and pans (old ones that you no longer use). It is useful to also have a hand mixer if you’re thinking of adding extras to your soaps, such as colourants, exfoliant powders, glitter or dried flowers. Silicone moulds are a must-have as they make shaping the soaps and removing them from the moulds so much easier. You can find them in all sorts of shapes, for example, you might want to use a heart shape for Valentine’s Day or for bridal gifts and snowman and star shapes for Christmas.

Your first stage is to melt the base, and most melt-and-pour bases can be in the microwave or on a hob in a double boiler over low heat. Both techniques work well. Microwaves can be quicker, but you get more control over the melting when you use a double boiler on the hob. If you decide to use a microwave, you should place the melt-and-pour base in a microwave-safe container and heat it on high for one minute. Check to see if the base has completely melted, and if not, continue to heat in intervals of 20 to 30 seconds until it has fully melted.

If you decide to use a double boiler, you should fill the pot with a few inches of water, place the soap base into the container, and place it on top of the pot. Put the hob on medium-low heat and continue to heat until the base has melted completely. Try not to stir the base whilst it is melting, as it can cause air bubbles to appear.

Once you have melted the base, remove the container from the microwave or the hob. With your wire whisk, you can add any fragrance oils or essential oils. Do this gently to ensure that the fragrance is spread out evenly and to prevent too many air bubbles from occurring. Where possible, try to get cosmetic-grade fragrance oils for use in your soaps.

If you want to colour your soaps, you can also add in your colourants at this point. Again, you should use food or cosmetic-grade colourants for this. Mica powders are a great option, and they can be found in a wide range of colours. Including metallic and glitter colours and shines.

Next, you can pour your fragrance and coloured soap base into your chosen moulds. Make sure that you fill the moulds as close to the top as you can, as soap does not expand as it cools. Place the moulds on a flat surface and allow the soap to cool at room temperature. The time it takes for the soaps to cool will depend on the mould shape and size, as well as the temperature of the room. In some cases, the soaps may be set in just over an hour, or it can take up to 24 hours for them to solidify completely.

Once you have removed your soaps from the moulds you can start to think about how you can photograph them to give you some great marketing images. A light-box can be a good investment when it comes to taking photos of your soaps. These often come with different coloured inserts for effect.

Another great way to make your soaps stand out is to utilise the world around you as a canvas. This might mean heading out as the sun starts to set and placing your soaps on the grass to get some beautiful imagery. If you live near the beach, you might also want to consider taking some photos of your soaps on the sand.

Lighting is a critical factor in product photography, and natural light is often the best choice. The “golden hour” – the beautiful time just after sunrise or before sunset – offers the perfect lighting for photography. This light is soft, diffused light, which can help the colours and details of your soaps shine on the page.

When photographing your soap, be sure to use a neutral background that doesn’t distract from the product. A white or light-coloured background works best. You can use a tripod if you need to help keep your camera steady and to help avoid blurry photos. If you want to take detailed shots of your soaps, you can use a macro lens feature on your phone. Now that you have found out how to make soap to sell and how to photograph them you can set about planning your designs!