A Christmas Craft Fair Near Me?

Today we’re taking a flight of fancy. Imagine….

Late one night, as you ponder plans for the season ahead, you Google “Christmas craft fair near me” and dozily cast your eyes over the search result. ‘Thames Frost Fair’ flashes up on your screen. Intrigued, you become more alert and continue reading:

Three to four days of fun and festivity on the frozen River Thames. Free entrance. Access anywhere between Blackfriars Bridge and London Bridge. Come and spend your pennies on the plentiful pedlars’ goods and browse through a wide variety of vendors’ stalls. Fill your bellies with hot mutton or fowl and treat yourselves with warm apples or gingerbread to finish. Wash your meal down with tea, coffee or if you fancy something stronger, you’ll find gin or ale flowing in abundance.

There is plenty to see, with all manner of shows and tricks. Hold your breath as you watch some bull baiting and keep an eye out for the elephant crossing the ice. Travel by foot, horse or Hackney carriage. You might even see a glimpse of King Charles II and his beautiful Queen Catherine. Hurry, don’t delay! The Frost Fair will only be here as long as the ice holds. Fully awake now, you look again and check your search words. “Christmas craft fair near me”.

This is definitely what you were looking for. Pinching yourself, you glance up at the window. The curtains are not yet drawn, and a silvery stream of light shines in from a full moon. The night is young. This sounds too good to miss. If you leave now, you could be there before long. Throwing on an extra jumper, you reach for your coat, hat and gloves and set out across town. London looks different. Less houses, different architecture and no cars. The smell of woodsmoke and other less pleasant odours seeps into your nostrils. The streets are quiet, other than some stray cats wailing and a noisy brawl erupting from a packed public house. It looks more like a tavern of old than the local where you meet your friends.

You continue walking towards London Bridge, and as the roads become busier, the light changes, and suddenly you are in full and glittering morning sunshine. You find yourself in the middle of a bustling and excited throng of Londoners, all heading towards the river. The chatter of children and the clamour of burly tradesmen compete with the clip-clop of hooves, the occasional swish of a whip and the whinny of a horse. The air is freezing; you’ve never felt this level of ice cold before.

Suddenly, as you turn a corner, a whole new and spectacular vista appears. The frozen River Thames has become a street. Tents which look somewhat similar to pop-up stalls line either side, horses and carriages run along the middle, and a multitude of pedlars pushing barrows filled with anything from pots and pans to herbal cures wander through the crowds. A group of bedraggled-looking boys in skimpy trousers and oversized coats are playing football, and some well to do looking girls with colourful woollen coats and fur muffs take turns to give each other sledge rides.

You make your way gingerly across the ice. Some people wearing ice skates are gliding with the elegance of swans as they swiftly speed across the frozen river. You see a stall selling ribbon. You like the look of it and, thinking that it would add a unique twist to your latest crafting project, you feel in your pocket and find a few coins, quite unlike the ones you are used to. You offer one up, and the sellers’ eyes gleam; he’s no doubt been paid a week’s earnings in one go.

Your stomach begins to rumble, and the delicious fragrance of freshly cooked pork entices you onwards. Soon, your eyes fall on a hog roast; a whole pig, apple in mouth, being roasted over a spit. You warm your hands by the welcome fire. Soon, it is ready to be eaten, and you join the jostling queue to pay for a portion. It is very flavourful and good to munch as you continue to watch the scenes around you.

You decide to seek out the elephant, though you hope to stay clear of the bull baiting. As you wander through the happy crowds, you come across a huge machine, making a rhythmic clicking noise. As you look further, you see it is a printing press! It is busily churning out poems to commemorate the Fair. You reach into your pocket again and exchange another coin for a poem on a sheet of rough paper. Fascinated, you begin reading it and become completely immersed. You don’t notice the thunderous noise of hooves and the collective yells of a mass of young men waving sticks. You come face-to-face with a large bull, red-eyed and slathering. You shut your eyes and feel yourself falling, falling, falling.

When you open your eyes, you find yourself in your familiar lounge, settled amidst the cushions in your favourite armchair. Your laptop has slid to the side, and the scented candle has almost burnt away. You blink. What a dream! It seemed so real. You get up to blow the candle out and make your way to bed. Time to plan for the weekend tomorrow. Before you switch off the light, you reach into your coat pocket for the house keys. There, underneath keys, gloves and an old receipt, you feel a scroll of paper. Curious, you pull it out. It is a poem commemorating one of the great Frost Fairs tied with a piece of blue ribbon.

Well, we may not believe in time travel, but the Frost Fairs of London certainly existed long before we could Google “Christmas craft fairs near me”. From the late seventh century through to the early nineteenth century, when the Thames froze over, the resilient Londoners would head to the river and make the most of the opportunity to buy and sell and have some fun. Try googling them to find out more!

And if you are planning to take your craft to a modern-day fair or organised event, don’t forget to cover yourself with single-day public liability insurance. Just drop us a call at Craft Insurance, and we’ll help you with the cover that your craft business needs.

The Best Things About Christmas for Small Craft Businesses

As Christmas approaches, small craft businesses everywhere are wrapping up the year with a mix of excitement, creativity, and reflection. For many, this season brings a unique combination of bustling sales and quiet moments that make it one of the best times of the year to think about the past, plan for the future, and celebrate the present.

Christmas is a time to reflect on the year past

The festive season is not only about glitter and joy but also about gratitude and growth. It provides us with a natural pause to look back at the year gone by, giving us a chance to evaluate our successes: Which products resonated most with customers? What events or strategies yielded the best results?

By taking stock of what worked and what didn’t, you can gain invaluable insights. Did your online store thrive, or was it the Christmas markets that were the shining star? Was a new product launch a hit, or did your time-honoured staples keep customers coming back? These reflections can shape your direction for the coming year, ensuring your business continues to grow in alignment with your creative vision.

Christmas is redolent with seasonal inspiration and creative energy

Christmas is a season rich in tradition, joy, and beauty, surrounding us with colours, textures, and warmth – perfect for sparking creative ideas. This is the ideal time to experiment with seasonal designs, develop limited-edition products, or dream up fresh concepts for the future.

The Christmas rush can also help you identify new opportunities. Maybe customers loved personalised ornaments or were drawn to your sustainable packaging… These insights not only boost your festive sales but can guide your offerings for the next big season.

Planning for the year ahead

Once the hustle and bustle dies down a bit, small craft businesses have an opportunity to focus on planning for the new year. This downtime is invaluable for revisiting your goals, reimagining your product line, or fine-tuning your marketing strategies.

Ask yourself: How can you improve your processes? Are there tools or resources that could make the day-to-day experience of running your business a bit smoother? Do you need to refresh your branding or invest in professional photography? With the lessons from the past year fresh in your mind, you can create actionable goals to build on your successes and address areas for improvement.

Christmas also gives you a moment to dream. Whether it’s expanding your online presence, attending larger craft fairs, or collaborating with other artisans, use this time to chart a path toward your aspirations.

Strengthening relationships

The festive season is about connection – both personally and professionally. For small craft businesses, this means engaging with your customers and community. Sending personalised thank you notes, for example, is a thoughtful gesture that leaves a lasting impression and encourages loyalty among your customers.

Likewise, Christmas is an excellent time to connect with fellow crafters. Collaborations or partnerships can lead to new opportunities and creative inspiration in the new year.

A season of celebration and gratitude

Finally, don’t forget to take time to celebrate your achievements and the hard work you’ve put into your business. Running a small craft business is no small feat, and Christmas is a perfect time to recognise how far you’ve come. Treat yourself, your team (if you have one), and your loved ones who have supported your journey.

Christmas is much more than a busy sales period for small craft businesses – it’s a season filled with lessons, gratitude, and opportunity. From reflecting on the year past to planning for the year ahead, it’s a time to recharge your creative energy and strengthen the foundation of your business. It’s time to embrace the opportunities that the season offers and use them to craft not only beautiful products but also a vision for a brighter, more successful future.

This year may not have been the easiest but we are pausing a moment to be grateful that we are part of a wonderful crafting community that continues to create beauty for people to enjoy, The crafting community is an important part of the fabric of life in our wonderful country and well worth celebrating!

So, from the team at Craft Insurance to every member of this amazing community, to all of our customers, readers, suppliers and friends, we’d like to extend our very warm wishes this Christmas and all the best for the New Year. We value and treasure you all.

Happy Christmas and a Prosperous New Year from Naomi and Sam.

Last Minute Christmas

It’s true that the term “last minute” will mean different things to different people. When it comes to Christmas, for some of us preparations began in January, with wrapping paper and various gifts purchased in the January sales and tucked away in clever caches, to be added to over the year.

Those of us whose products or services relate to Christmas and Christmas gifts will be getting ready for the big push months in advance. There are Craft fairs to prepare for and attend with everything that entails including public liability insurance for craft fairs UK to purchase. Anyone planning in this way might view last-minute preparation as anything that takes place in December…

For others, Christmas begins in December, with a whirl of gift purchases and social activity with family, friends and colleagues. It only starts to slow down once the turkey and the last mince pie have been polished off on Christmas Day.

For some, Christmas starts somewhere around the evening of the staff Christmas party when the panic begins to set in that not a single gift has been purchased or decoration put up. Everybody is asking about how the Christmas preparations are going but it’s difficult to give an honest answer!

Wherever you fall on the spectrum of Christmas readiness, here are a few ideas that might add to your Christmas and help to make any preparations less stressful, especially if you are busy at craft fairs with the sales of handcrafted goods at the busiest time of your year!

Christmas Tree

If you can, why not head out to the countryside on a sunny day in November or early December and buy a freshly cut Christmas tree? They can be cut and purchased early from Christmas Tree farms (as they’ll be growing in the ground) and they’ll last throughout the Christmas season without shedding needles. (As long as you don’t put them too near radiators or other heat sources they’ll be more likely to dry out). Besides, if you get the tree up early, there’ll be plenty of opportunities to enlist help to decorate it, and there will be no hurry to do so.

Christmas starts with the smell.

Smells can be so evocative and the smell of Christmas is bound to get you in the Christmas spirit and thinking forward to the big day! Scented homemade candles and wax melts perfumed with cinnamon, orange, gingerbread, cloves or pine instantly bring a Christmas mood to the home and they usually last for ages too.

Christmas Decorations – start outside

Decorating at Christmas should be enjoyable and it doesn’t have to cost the earth! Wreaths are a great idea as wreath rings are cheap with some florist wire to hold everything in place. Then get creative with greenery, spare baubles and whatever else you can find! Alternatively, have a look online and buy one. Hanging up wreaths outside your doors signals that as far as you are concerned, the Christmas season has started!

Christmas Decorations inside

It’s easy to get into the Christmas spirit when you hear Christmas music and twinkly lights but trying to fit in putting up the decorations can be overwhelming!

One idea to cut back on the time is to choose only one or two areas of your home to decorate and leave it at that. It might be that you stick to decorating the tree, or choose a prominent surface to decorate like the fireplace mantel. Or maybe keep decorations simple – for example, by using lights or natural decorations like pinecones, greenery, twigs with berries, nuts and cinnamon sticks.

Christmas Gifts

If you tend to put off buying gifts as you have no idea what to get, why not switch it up this year? Set some time aside in early December and devote it to thinking about gifts. Think about the lifestyle, interests & hobbies that your loved ones have. Next, consider what type of gift they’d make the most use of. Think about what they like to do in their spare time, or how they like to spend their day-to-day.

If all else fails – here are some ideas for gifts that never grow tired…

Handmade jewellery

Jewellery is among the gifts that will always be appreciated by the recipient. The gift of handmade or personalised jewellery is a beautiful gesture that speaks to the heart.

Nightwear

Another gift that brings a lot of comfort at Christmastime is pyjamas, socks and slippers! Quality or luxury pyjamas are a lovely thing to have as they are something that people are less likely to buy for themselves. Comfy slippers or woollen, handmade socks might seem a bit boring but if they are thick, luxurious and warm, they make a delightful gift.

A nice travel bag

A sturdy canvas or leather travel bag, should last for years, however your loved one chooses to use it!

The gift of a pastime

Christmas is the perfect time to usher in a new interest or passion. The gift of a sewing box, painting set, chemistry set or a “how to” book can be the start of a pastime that brings lifelong pleasure or even a career!

For all our clients who have already been travelling the country selling Christmas wares at craft fairs, we wish you all the best. And if you are just starting on the circuit, be sure to have your public liability insurance for Craft Fairs UK in place before you go! Simply give us a call on the office number and either Naomi or Sam will be happy to advise you as to which public liability insurance for craft fairs UK is right for your business.

The Perfect Christmas Gift

The giving and receiving of gifts has long been associated with this time of year. Way back in our pre-Roman, pagan culture folk gathered together around the Winter Solstice to feast, celebrate and exchange gifts. A little later, the Druids continued this nature-based ritual and gifted sprigs of mistletoe to wish good fortune in the coming year. With the coming of the Romans, Saturnalia was celebrated in mid-December with the exchange of gifts being a part of the often raucous revelry. As Christianity spread throughout the Roman empire, the season of gift-giving was gradually moved a couple of weeks forward to the sixth of January. This is Epiphany, the day on which the Magi’s visit to present gifts to the child Jesus is remembered. This bestowing of gifts from one to another continued right through Medieval Britain until the time of Cromwell’s Commonwealth in England and Wales when no celebrations were allowed over Christmas. Meanwhile, Hogmanay remained the biggest celebration in Scotland and in many parts of Europe, gifts were exchanged on the sixth of December, St Nicholas’ Day. Meanwhile, with the growth of Protestantism the date for giving gifts changed to 25 December as the number of feast days were reduced.

As we all know, it was the Victorians who really introduced many of the traditions we now associate with Christmas. Up until then gifts had mainly been exchanged between adults and celebrations were often rowdy and disorderly. The Victorians wanted to change the focus of Christmas from the unruly festival it had always been to an altogether more wholesome celebration that the whole family could enjoy. Thus children were now included in the gift lists and with the advent of Santa Claus or Father Christmas, the giving of presents has become a central part of our festivities.

Depending on our resources of finances and time, and our personality type, present buying may either be an arduous chore and source of anxiety or a delight-filled task accompanied by a sense of fun. Some start Christmas shopping months in advance, accumulating meticulously thought-through gifts for family and friends. Others may do a last-minute dash to the shops, or nowadays an internet trawl a few days before the great day. Many families are cutting down on the volume of presents bought at Christmas, mindful of squeezed finances and the environmental cost. However, there can be great pleasure in choosing and receiving an ideal gift; hand-crafted items which are kind to our beautiful world, are well made, durable and completely unique are an obvious choice.

Each hand-crafted gift will be distinctive, but are there ways you can add an extra something and individualise your products a step further? You may take individual commissions, for example, pet portraits or landscape paintings. Or you might already engrave specific names onto key rings, leather pouches or jewellery.

What about aiming at some gifts for a hard-working mum? A cushion with each member of the family embroidered on it, or maybe the birth flowers of her children alongside their names. This could also work with a hand-painted ceramic plate or a homely oversized tea mug. Continuing with the theme of children, there are lots of opportunities to add specific names to general products. A string of bunting or a cushion with a child’s name on is not only a special present for the child, but will also be appreciated by his or her parents….especially by mum!

There is so much food and drink associated with Christmas festivities and having some distinctive crockery set apart just for this time of year can become as much a part of the family tradition as the decorations. What about adding a favourite line from a Christmas carol to a platter on which mince pies will be served, or painting the recipients’ names onto mugs, ready to be filled with hot chocolate topped with whipped cream and overflowing marshmallows.

We Brits have a reputation for being besotted with our pets (often with good reason!) so why not hone in on this with your Christmas orders? A dog owner is sure to love a dog bowl with the name of this much loved pet on the side, a dog cushion with a similar name display, maybe a cute personalised tree decoration or even a special doggie stocking?

Christmas is a busy time of year for most people, and none more so than for craft business owners as you juggle a major sales period with your own preparations. For those to whom this is your first Christmas season, you will be looking for small craft business insurance UK. This generally covers public and products liability and can cover you for others areas such as employers’ liability. While public and product liability are not a legal requirement, having small craft business insurance in place will cover you for those incidents which are completely unforeseeable and therefore our of your control. The cost is not exorbitant; check out our website for customer reviews. We ourselves are a small family business and as such ensure we communicate directly with our customers. So, pick up the phone or drop us a line and either Sam or Naomi will be here to talk you through the small craft business insurance UK required for your unique business.

Whatever our financial or time resources, the giving of a thoughtful and personal gift can go far deeper than the item itself. We all have a need to be seen, and in a world where human connection is gradually being eroded by bots and AI this need is ever greater. A personalised gift tells the recipient that they are valued, that what they do and who they are is appreciated and that they are loved. Who would not want to receive this message? So, as we think through our gift list this year, is there someone who needs that extra special personalised gift? And we hope that you also may receive some beautifully wrapped gifts which assure you that you too are seen and appreciated.

Make Your Craft Business Sparkle This Christmas

With Halloween and Guy Fawkes out the way, retailers everywhere are getting ready for Christmas. For artists and crafters, there’s no better time than Christmas to make the business stand out. Beautiful handmade gifts that stand the test of time are the perfect way to bring happiness to friends and family! It’s time to shout about the joy that craft businesses bring at Christmas!

An effective way to do this is to enlist the help of Google reviews. Positive reviews help build trust with new customers, but they also boost your business’s visibility on Google Search and Maps. For small craft businesses, a well-maintained Google presence can make a world of difference.

How Google reviews make a difference

Statistics show that consumers do read online reviews before making purchasing decisions. Positive reviews don’t just make your business look appealing; they also impact search engine rankings, making it easier for customers to find you. This means that Google reviews will encourage people to choose your products because customers will find you first.

Reviews also act as proof of quality. If an issue were ever to arise related to product quality or service, positive reviews offer assurance (along with the right public liability insurance for crafters).

How to start leveraging Google reviews for your craft business

If you have not started collecting reviews, first you’ll need to set up a Google business profile. It’s free and it puts your business on Google Maps, which increases visibility for potential customers in your area.

It’s not difficult to set up a Google business profile, it’s just a question of using your Google account and following the prompts. You will be asked to verify your business which means that Google will send a postcard to your business address to verify your details.

Once Google has verified you, your Google business profile will allow you to encourage customers to leave reviews and (most importantly) you to be able to respond to them.

N.b. Just a quick note that once you have a Google business profile you need to remember to keep it up-to-date! As it is crucial for local SEO, you’ll be missed if any of the details change and you don’t update it. Especially at Christmas time with extended opening hours and special festive offers, it’s really important to keep customers informed.

1. Make it easy for customers to review

It’s important to make the process clear and easy for customers to leave reviews. Do this by generating a short, custom URL that links directly to your reviews page. This link can be shared across your social media profiles, added to email signatures, or even printed on receipts or thank-you cards. A short URL simplifies the process for customers, so they’re more likely to take a moment to write a review.

2. Get your first review

Before going fishing for a review, you need to be aware that Google doesn’t want businesses to offer incentives in return for a review. Google prohibit doing this. You don’t want to risk penalties and harm your credibility.

However, there is nothing wrong with reaching out to your repeat customers and kindly asking them to leave a review to help you improve and grow your business. There are a lot of people out there who want to support local businesses and buy local, and leaving you a review is all part of doing this.

3. Follow up after purchases

Straight after a customer buys from you, whether online or at a craft fair, dedicate five minutes to send them a friendly email or message thanking them for their support with a link to your Google review page and a polite request to share their experience of shopping with you. If you act quickly, customers are more likely to respond!

4. Publicise Google reviews on your website and social media

Add a testimonials page to your website to feature positive reviews, or embed them directly if your platform allows it. Share reviews on social media – Google even provide free templates that you can use to create posts! Throw off the British tendency to shy away from blowing your own trumpet and let the world know how good you are! People will read these reviews and act upon them.

5. Respond to reviews

Thank your customers politely for leaving positive reviews! If you can, reply to each review within 24 hours. If you do this, your Google reviews are more than a marketing tool, they become a great way to connect with customers.

Making your craft business sparkle on Google this Christmas will take a little bit of extra time but it’s worth the investment. Also, don’t forget that with a Google business profile, you are well placed to start running Google Ads to further promote your Christmas stock.

If you are new this Christmas to selling your handmade gifts online or at craft fairs, please do get in touch with us for advice on the correct public liability insurance for crafters. Every craft business is unique but we have the experience to help and advise you to find the correct cover. Just put in a call to Naomi or Sam at the office to find which public liability insurance for crafters is the perfect fit.

Here’s to a festive season filled with happy customers and five-star reviews!

Getting Crafty With The Christmas Table

Coming home for Christmas…what images do these lyrics bring to mind? Maybe a young adult, living in the city, throwing a week’s worth of clothes, some random presents and a pair of walking boots into his car and heading out through the traffic until he reaches the open country and eventually pulls up at home, to be wrapped in hugs by excited parents and a gaggle of younger siblings. Or maybe a young woman, finishing her first term at university, backpack overflowing as she navigates buses and trains to finally pull up at her home station to be encircled in her father’s arms, as they both pour out their news in unison. Or perhaps it is a weather-worn farmer trekking through the snowy fells to tend to his sheep and being heartened by the warm glow emitted from the farmhouse kitchen as he wends his weary way home.

Whatever picture appears in your mind’s eye, home is both the destination and the centre. Christmas movies often portray houses picturesquely covered in snow, twinkling with an abundance of fairy lights, richly decorated with evergreens, sparkling baubles and scarlet bows and a laden table in the midst, ready to receive the happy throng of the gathered family to enjoy eating, merriment and spending time together.

While our homes probably look nothing like this, and the reality of family gatherings is that they can be anything from fun, noisy and messy to stressful, painful and a lot of work, the fact remains that Christmas is a time when our paths converge and food is a central part of the festivities. While we all acknowledge that this can be challenging at times, sharing food around the table, eating and talking is often a wonderful way to forge connections and deepen relationships.

Our homes and tables do not need to be movie-perfect. Acknowledging that they won’t be can take the pressure off and reduce the expectations we often put upon ourselves, thus giving us the freedom to open our doors and invite family and friends in to simply enjoy being together. Who would not like to be welcomed into a cosy home, greeted with a smile and have someone show a real interest in their hopes, challenges and dreams? If we would like this, so would our friends and family. So, why not decide, this Christmas period, to do slightly less, to lower the expectations of perfection and instead to invite family, neighbours and friends into your home? This does not have to be for a meal; sharing a pot of tea and a sweet treat over the kitchen table can enable your guest to leave feeling sustained and encouraged. You could help cultivate local friendships by inviting neighbours in for a glass of mulled wine and a mince pie. You might welcome family members home with a favourite meal, lingering around the table long after the food is finished.

All these are about connection, not a perfect home. Food and decor do not need to cost the earth, yet some well-chosen, stylish festive tableware will quickly create a sense of warmth and celebration. One of the joys of Christmas crockery, table linen and centrepieces is that they come out year after year, becoming part of the fabric of the season and the traditions of the family. As small craft business owners, your products will provide both simple elegance and longevity as shoppers look for purchases which will last for many years. Christmas is a great opportunity to promote the uniqueness of your products, their durability and your company’s environmental credentials. A set of beautifully crafted, hand-thrown Christmas mugs will bring a festive note to a cosy tea party, while an elegant table runner or stunning centrepiece will transform a simple meal of homemade soup and crusty bread into a feast.

Now is the time to loudly and confidently promote your unique hand-crafted Christmas tableware, whether that be online or at Christmas fairs and markets. In a fast-paced world, products made with raw materials rooted in their locality and a story alongside have an extra appeal. If you use driftwood for candleholders or centrepieces, why not write a paragraph about the beach where it is collected? Or the woodland from which your pine cones are foraged. Maybe you could highlight a local, talented craftsman or woman who creates the Christmas products your customers are buying.

Linen tablecloths, runners and napkins will add a natural beauty and timeless charm to your festive table. Make sure your customers know the many benefits of linen which make it a worthwhile investment.

With a stunning Christmas range of tableware which will bring festive merriment and delight to any gathering over the holiday season, you need to ensure you promote your products effectively and sell them well. Whether selling online or at fairs and markets, you will need to look into insurance for crafters UK. As a family-run business we value each of our customers and communicate with you directly. If you are new to selling your crafts, the whole area of insurance for crafters UK can seem a bit overwhelming. However, it doesn’t need to be, and either Naomi or Sam are here to guide you through to the right insurance for your unique business needs. So, pick up the phone or drop us an email and let’s talk insurance for crafters UK.

Whatever your circumstances, we hope you are able to gather round the table with friends and family, acknowledging the challenges of the past year and those ahead, reflecting on the times of success and celebration and mulling over the mundane minutiae of everyday life. This is surely part of the substance for a grounded life; gathering together with loved ones around a table lit with flickering candlelight, soft music in the background, enjoying good food within an atmosphere of festive joy. May our tables, dressed with beautiful hand crafted tableware be the focus of many such meals this Christmastime.

It’s Beginning To Look (and Smell) A Lot Like Christmas!

Anticipation is building and preparations are in full swing as we approach Christmas. Traditionally decorations were put up on Christmas Eve (and only after the house was cleaned in some countries across Europe) but, for better or worse, we generally start much earlier these days. It’s fun to watch homes light up with strings of twinkling fairy lights and peep through open curtains to catch a glimpse of finely festooned Christmas trees. Maybe the scene on which our eyes fall will be full of rustic charm, with mantles and shelves bedecked with evergreens, tall pillar candles glowing gently within a nest of fir cones and red berries, and comfortable cushions and rugs thrown over an overstuffed sofa. Or, perhaps the room has a Nordic style, with clean lines, and a calming palette of whites and greys, accentuated with occasional red highlights, elegant and calming, inviting us to linger in its soothing tranquillity. Or, possibly the room is home to a family of excited children, with a riot of brightly coloured and much loved quirky ornaments dotted gaily around every conceivable surface, candy canes strung from bookshelves and well-worn, cheerful stockings hanging over the fireplace. However, our homes are decorated they are a reflection of ourselves and the traditions of our family.

Hand-crafted decorations are, in our minds, an essential part of any Christmas decor. Their durability, having been made well and with carefully sourced raw materials, compares favourably with mass-produced counterparts, as do their environmental credentials. During a season where shoppers are increasingly aware of the amount of landfill produced by the consumerism related to Christmas, locally made, high-quality decorations with sustainably produced or fairly traded raw materials are a big win. Make sure you emphasise these on your product description.

The Christmas season is also associated with a multitude of fragrances; the deep scent of spruce as the tree is lugged into the house, the alluring fragrance of mince pies and mulled wine, the homely smell of cakes and bakes in the oven.

Now, if you have been meticulously building up a range of wax melts over the past few months and looking into how to start at wax melt business, Christmas can be an excellent time to launch out. There is a good range of solid articles on how to start a wax melt business online, so we won’t replicate that here. However, if this is the first article you’ve landed on…welcome to our crafting community…we’d suggest that in addition to the basics of discerning your niche, working out a good business plan, checking out the applicable safety regulations and establishing good suppliers, you also take time and advice over creating your brand; your business, your name, your logo and your story which runs alongside it. Your products will be wonderful, and you need to convince the general public of this! There will be a price edge on handcrafted rather than mass produced products and you need to persuade customers as to why it is worth spending a little extra; the melts will be better quality, they will be promoting a small business and this in turn puts money into the local economy. Your products will tread lightly on the resources of our beautiful earth and they will be better quality and last longer. Another suggestion as you are considering how to start a wax melt business is how you will make best use of social media. Promoting your products is a key to good sales, so be savvy and if social media is not your strong point, get some advice; a clued up teenager or young adult can be very informative!

You will also be weighing up where you sell your melts. Online, with a good website, is certainly an excellent and well-tested option. However, do also consider attending a few markets and fairs, of which there are a plethora leading up to Christmas. Customers are in a festive mood, and looking to purchase gifts for family and friends. There is a joyous atmosphere of merriment and celebration and footfall is usually good. Our final tip to those looking at how to start a wax melt business is to ensure you have the correct craft insurance cover in place. Craft insurance can sound confusing, but we are here to make sure you have the best craft cover for your unique business requirements. As a small family business ourselves, we speak to each of our customers in person, so pick up the phone or drop us an email and either Sam or Naomi will be there to talk with you.

Here at Craft Insurance, we love all the fun and anticipation of Christmas, festooning our homes and business with some gorgeous hand-crafted decorations which are enjoyed year after year and each have a story to tell. However, we also know that Christmas can be a painful time for many who have experienced loss; those for whom the year has been especially tough with no apparent let up as we approach the next one. Christmas can be an especially poignant time filled with memories alongside the pressure to smile and be happy like everyone else.

The funny thing with Christmas is that it can be a time to acknowledge sadness or stress, and having done that, simply celebrate the good things in life for a few short days. A good analogy might be that, in the middle of a storm, Christmas can be like opening the curtains to see that the wind has calmed, the sky has a rosy glow on the horizon and the rain has abated. The storm will continue again until it has worn itself out, but for a brief interlude, there is calm. This Christmas will be like that for some of us; a brief and much needed interlude of respite where we choose to be together and take a breather.

The Christmas Craft Gift List

Christmas is just around the corner; community carols sung around an outdoor tree, warm mugs of hot chocolate at the end of a winter’s walk, twinkling lights bedecking our homes and towns, building gingerbread houses with starry-eyed children, stirring up cakes and puddings with mouth-watering ingredients, a house filled with secret surprises and delicious fragrances….We hope you will enjoy some of these, but the reality is often very different from our ideals and the sugar-coated movies (but don’t we love them anyway?). Busyness often tends to be the overriding ingredient in this season, and it can be especially so for small craft business owners with Christmas orders to process and craft fairs and markets to attend. In the midst of this, we need to squeeze in our family preparations, including buying and wrapping gifts. We hope that in amongst it all, you will be asked what you would like for Christmas. There are lots of gift lists for crafters online, but here at Craft Insurance, we want to offer you some slightly different suggestions. We know that the essence of Christmas is not found in mass commercialism; we are conscious too of using the resources of our beautiful planet well and not buying unnecessarily; we are aware that financial resources are tighter for most families and finally, we know that as sole craft traders, you work extremely hard and would like to think that you might receive some gifts this Christmas which will give you a much-earned lift throughout the year. So, here are our top ten gift suggestions for crafters; environmentally responsible, economically savvy, locally produced where possible and bringing delight for more than just a day. We hope you might find something which you would enjoy and gain ideas for your crafting friends.

1. Always useful are tools and materials for your business, be this soft and colourful wool, new hand tools for your wood-turning business, or a fresh supply of resin.

2. As your business grows, so too does your need for storage space; think about what might help your organisation and hence make everyday tasks easier. This might be storage carts, stacked boxes, a shelving unit, a beautiful new bag for wool or maybe a new stationery tidy for all the admin tasks.

3. If your craft involves a mess, maybe a card-making business or ceramic workshop, you will be wearing aprons daily, A new one will brighten your workspace and lift your spirits at the beginning of the day. See if this can be sourced locally.

4. Effective self-care is often more about the small, regular habits which speak to us that we matter and that our bodies, minds and souls are worth caring for and cultivating. So, what about some small treats, which will make your working day more comfortable? Maybe soft, warm woolly socks, a pair of cheerful fingerless gloves or a shawl to wrap around yourself during the cold days of winter? If possible, you could source these from another local crafter.

5. On the same theme, part of nurturing yourself is continuing to develop your mind and skills. Why not look out for a book which would encourage and inspire you to go further in your craft? There is much online, but it’s not the same as the rustle, texture and scent of turning fresh leaves in a new book, especially if it includes some exquisite, colourful pictures.

6. Here at Craft Insurers we believe in the value of a local community, and the benefit to our well-being of getting together with like-minded people regularly. One of the ways you could include this in your busy week is by meeting with fellow crafters either in the form of a club, where talks and demonstrations are given or in a more informal setting of a cafe for a crocheting or knitting circle. These will generally require a small donation or club membership fee, so you could ask for money towards this and enjoy connecting with fellow crafters on a regular basis throughout the year.

7. Another way to meet with fellow crafters and continue your professional development is by attending a national weekend event. These are excellent ways to join with others who share your particular passion, have the opportunity to talk shop and be inspired by experts in your particular skill and business. Maybe you could pick an event you’d like to attend and ask for contributions towards it. Don’t forget to book it and pop it on the calendar!

8. As a small business owner, the financial buck stops with you. Recognising the current financial squeeze, here is an ultimately shrewd, if not romantic, business suggestion. Why not ask for someone to buy your sole traders public liability insurance for the upcoming year? If you will be out and about selling, teaching or demonstrating your craft, sole traders public liability insurance is something well worth considering. While it is not a legal requirement, many organisers will require it, and it could save your business if the unforeseen happens and a customer decides to take legal action for damage, even if it is not your fault. Check out our website and contact us for more information. Naomi and Sam are here to help and although it might not be a traditional Christmas present, having sole traders public liability insurance will enable you to worry less and sleep more peacefully.

9. Here’s a fun suggestion but one which you could possibly source locally, or at least purchase from a fellow crafter: a “handmade by” stamp for your products. Another extra idea on the same theme is a door sign for your workspace. Something to bring a smile and sense of pride and purpose wherever you see it.

10. Our final suggestion is for a workshop experience for a craft which is not your own. Maybe you could go with a friend and have a fun day learning a new skill.

Whatever you receive for Christmas, we wish you a season of peace and refreshment and for a year ahead of firm foundations and flourishing growth for your business.

How handmade goods make Christmas even more special

A young woman was sitting on a bus, a bag of groceries on her lap, watching the rain fall in rivulets down the window and splash off the pavement. It was a cold December evening and at five thirty, was now already dark. All the shops had closed; the only building which was showing signs of life was the Salvation Army shelter where hot food and a warm welcome awaited. Car headlights and street lamps sent out beams of subdued lighting battling valiantly against the dark. Everyone was heading for home on this Advent night, after all, it was the season for heading home to contemplate and prepare for Christmas. This young woman had a slightly slower pace of life at present, with different priorities as the days were shorter. She had been busily making and baking for Christmas with her children, squirrelling home made gifts away and filling the store cupboard with home produced traditional treats. Precious saved up pennies would be spent on a few carefully chosen bought gifts and confectionery. Anticipation was slowly mounting, but what she was really looking forward to was spending time with family and friends; a pulled together school nativity with cotton wool beards and priceless mistakes and classrooms bedecked with home made paper chains, sharing festive food, singing carols and playing games around the fire. There was going to be nothing loud or glitzy; her emphasis was on home spun charm and spending time with a family she loved.

How different is this to the weeks running up to Christmas today? Yet only a couple of generations ago, this scenario would not have been too far removed from reality. Here at Craft Insurance, we love all the festivities which surround Christmas, but for us, the more traditional handmade Christmases of the past capture the essence of Christmas much better than the hectic commercial whirl of bright lights and credit card bills which have become a predominant feature of our present culture. Yet, maybe the current climate will take us back to a quieter, simpler, more contented Christmas without the stress and the pressure? Could it be that there is already a slight shift in all this? Might you, as crafters, be offering an alternative which is becoming increasingly appealing?

The rise in Christmas markets across the country would suggest that this is the case; from school bazaars to lavish city centre festive markets and everything in between, these events are rising in popularity. Markets offer not only individuality in gifts, but a whole shopping experience and day out. It is this, that as craft vendors, you can pick up on. So, ensure you have your insurance for crafters in place and head on out there!

Christmas markets have become a December tradition for many; families with young children looking to spend pocket money, friends on a girls’ day out, and elderly folk enjoying the community feel of a local craft fair. Food is often a central part of the day, and while there will probably be stalls selling mulled wine and mince pies, this is a great opportunity for craft businesses who specialise in chocolates, cakes and other sweet treats to display your show stopping wares. Christmas is a time for celebration and feasting, a time when we can let go and enjoy some of the good things in life.

Most of us will associate chocolate with Christmas; chocolate coins in stockings or chocolate Father Christmases nestled into the tree. A gift of chocolate is an indulgence, a perfect treat for a season of celebration. As consumers are becoming more discerning in their purchasing, small chocolate businesses are in an ideal position to meet those requirements. Be bold about your businesses credentials; state clearly where your raw ingredients come from, how they are sourced and produced and how you package the finished products. Make sure the ethical foundations of your business are clear. Take some time to think about this; what you would probably consider common sense and general courtesy towards your staff may not always be normal practice within large companies. If you are selling online, make sure these are clearly stated on your website, along with your personal “about” story. This links the customer to you, and starts to build a relationship between vendor and buyer from the start. If you are selling at a market, you could make a visual display of your fairly traded raw products and ethical policies. You will also need insurance and as specialists in insurance for crafters we can ensure you have the correct policies in place; why not give one of our friendly team a call today?

Next comes the decision of choosing which of your range of products to take to a market. This will obviously depend partly on the location.  However, some products will be top sellers wherever you are; stocking fillers and small boxes of artisan chocolates, maybe with a Christmas twist or two. As a food business you will need the correct insurance for crafters in place; to avoid extra stress at this time of year, give us a call and have peace of mind.

Christmas bakes are also a winner at festive fairs. The enticing aroma of traditional treats such as gingerbread men, mince pies and of course Christmas cakes and puddings will bring customers flocking to your stall. The area in our brain which processes smell is right next door to the part that is responsible for memory, hence why we associate smells with different places and events  in our past. So, as a baker, you will be giving your customers a sense of well-being and nostalgia alongside your delectable treats. Very few things encapsulate the sense of a warm and cosy Christmas as does the smell of home baking.

Why not get nostalgic about the warm, homely cosy side of Christmas? After all, although Christmas traditions have evolved over the years, the reason behind the very first Christmas was about the birth of someone special, ie. God’s Son. The event wasn’t glitzy or glamorous, just simple and homely, well actually, more ‘stabley’. He grew up to live a humble life, enjoying celebrating and sharing food with friends.

Back to our young woman in the bus. The handmade Christmas she was preparing for seems far closer to the heart of the first Christmas than the commercially driven ones of today. As crafters, maybe we can help people rediscover a bit of the real Christmas spirit by offering individual, beautifully and lovingly crafted gifts, which are sure to bring a smile to people’s faces.