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For many crafters, home is more than just where the heart is, it’s where their business began and where it still lives! Some are hand-pouring candles in the kitchen or creating resin jewellery in a garden studio while others are stitching personalised gifts in a spare room that could always do with a clear-out that never quite happens! But, no matter where in the house it is, your workspace will always play a vital role in your success. 

Thanks to WiFi, home deliveries and telecommunications, we can return once again to the days of cottage industry, although now, working from home offers flexibility and convenience, rather than being the sole choice available. One thing that has not changed since pre-industrial days is that working from home also comes with responsibilities. These days it’s probably less about raising pigs and chickens and more about being mindful of the state of specialist equipment, electrical appliances, flammable materials and chemicals that can all affect our livelihood if they’re not managed properly. 

As professionals who insure craft and crafters, we think that protecting your business (and yourself) makes a lot of sense, and creating a safe workshop doesn’t have to be complicated when you remember to take a few sensible precautions. 

Remembering Fire Safety  

If your craft involves candles, wax melts or any process using heat, fire safety should always be a priority. Sounds obvious, but life sometimes interrupts crafting and then oversights can happen. So never leave melting wax unattended and keep work surfaces clear of unnecessary clutter, particularly paper, fabrics and packaging that could easily catch fire. 

On this note, it’s always worth checking that your workshop is fitted with a working smoke alarm and that you have easy access to a fire blanket or suitable fire extinguisher. Knowing where your nearest exit is and having a simple emergency plan can make a real difference should the unexpected happen. 

Even if candle making isn’t your thing, it’s still good practice to review fire safety arrangements regularly, especially where heat guns, glue guns or other electrical equipment is being used. 

Giving Resin Projects Room to Breathe 

Resin is a versatile and popular medium, but it’s important to work with it safely. Protecting yourself is one way of protecting your business, as without you, it probably would not exist! 

Some resins release fumes during mixing and curing, so good ventilation is essential. Whenever possible, work in a well-ventilated area or use extraction equipment to improve airflow. Keeping your resin workspace separate, allowing projects to cure in a dedicated space will help create a safer environment while producing better-quality finished products. 

Checking Your Electrical Equipment 

From sewing machines and heat presses to laser engravers and 3D printers, there is often electrical equipment at the heart of craft businesses. 

In order to prolong the life of your equipment it’s a good idea to regularly inspect plugs, cables and extension leads for signs of wear or damage, replacing faulty items as soon as possible. Avoid overloading sockets and beware of extension leads – they have recommended limits and should not be plugged one into another. 

For specialist machinery, continuing to follow the manufacturer’s maintenance guidance is a must to keep everything operating safely and efficiently. Developing simple habits, such as making sure to switching equipment off properly when it’s not in use, can also reduce unnecessary risks. 

Keeping Tools in Good Condition 

A tidy workshop with organised tools is a safer and more productive place to create. If you use a number of tools, it helps to have a designated place where each one lives. If you are short on storage space, even a hook on the wall with a line painted around each tool shows clearly where it belongs as well as keeping tools at a safe height.  

Then there’s maintenance. Well-maintained tools don’t just make crafting easier, but they also make it safer. Dull blades or damaged tools often require more force to use, increasing the risk of accidents. Take time to clean and inspect your equipment regularly, replacing worn parts where needed. 

Storing Chemicals Responsibly 

Paints, adhesives, solvents, varnishes or cleaning products are an integral part of crafting. It’s important to always store chemicals in their original containers with labels clearly visible and follow the manufacturer’s guidance for safe use and storage. Keep them away from direct heat, naked flames and areas that are accessible to children or pets. It’s also important to dispose of unwanted chemicals responsibly, following local guidance. 

Prepare – Craft – Insure  

However carefully you prepare and however carefully you work, accidents still happen, unfortunately. 

Fires, accidental damage or unforeseen incidents can and do affect equipment, stock and workspaces, disrupting craft businesses and preventing crafters from fulfilling customer orders. As craft insurers, we know a lot about the risks involved in running a crafting business. As an occupation, it’s not quite in the same high-risk league as underwater welding, but there are still risks.  

This specific knowledge is what brings many crafters to choose cover designed specifically for craft businesses. While good workshop practices help minimise risk, insurance can provide valuable support if something unexpected affects your business. 

Does a Home-Based Craft Business Need Insurance? 

Many people assume that because they work from home, their household insurance will automatically protect their craft business. However, this isn’t necessarily the case. Business equipment, stock, public liability and products sold to customers will require specialist cover that isn’t included under a standard home insurance policy. 

If you regularly sell online, attend craft fairs, teach workshops or keep business stock at home, it’s worth reviewing your insurance arrangements to make sure they reflect how your business operates. Choosing specialist craft insurance cover means you’ll have protection that’s designed with the needs of your unique craft businesses in mind. 

Public liability insurance covers you for any claim made by a member of the public against you or a member of your team for damage to self or property. Product liability covers you for claims made for damage by one of your products. Even if this is not your fault, the insurance will still cover you, thus enabling you to have complete peace of mind. 

At Craft Insurance, we’re proud to support UK crafters and, as a family business ourselves, we communicate directly with each of our customers, so pick up the phone or drop us a line and either Sam or Naomi will be keen to help. Whether you’re creating from a kitchen table, a garden workshop or a dedicated studio, we’re here to help you protect the business you’ve worked so hard to build. 

Find out more about craft insurance today and enjoy the confidence that comes from knowing your craft business has the protection it deserves. 

In every stitch, carving, and brushstroke, crafters across the UK are doing something far more important than just “making things.” Every skilfully worked creation helps to preserve centuries of culture, identity, and national pride. Our national heritage isn’t just found in museums or stately homes; it’s in the hands of everyday artisans—protecting it, nurturing it, and passing it on.

At a time when digital transformation is accelerating, modern-day makers are showing that tradition and technology can not only co-exist but thrive together. In fact, the crafting community is stepping into a vital role—in which you might even call crafters the brand guardians for the nation itself!

Our heritage, our brand

Britain’s national identity is deeply entwined with its history. It’s there in our literature, art, architecture, and of course, in our crafts. But what happens if we let go of the skills and practices that shaped that identity? If we allow traditional crafts to fade, we risk more than losing quaint hobbies—we risk losing a vital part of who we are.

In the corporate world, a brand guardian is someone who ensures that an organisation’s image and core values are preserved across all communication. On a national scale, our crafters are doing exactly that: maintaining our identity by keeping its creative heritage alive.

The role of artisans through history

Throughout history, creatives and craftspeople have helped define the UK’s cultural landscape. Writers like Wordsworth and Brontë captured the spirit of the Lake District and Yorkshire Moors while Jane Austen’s Georgian social satire and Thomas Hardy’s brooding rural narratives preserve more than stories—they capture the feel of a time and place. Visual artists like Constable and Turner immortalised the countryside and coastlines, while Gainsborough and Waterhouse told tales with oil and canvas.

But it wasn’t only pens and paintbrushes doing the work. Stonemasons and master builders shaped our national identity through awe-inspiring architecture—from York Minster and Westminster Abbey to the cloisters of Cambridge and the Georgian crescents of Bath. These creations weren’t just beautiful—they told a story, made a statement and set cultural anchors.

That same spirit lives on today in the hands of local crafters. Whether it’s a wheel-thrown pot, a hand-embroidered linen, or a carved oak bench, these artefacts connect us with something deeper. They’re physical manifestations of tradition, skill, and continuity.

A digital revival of craft

In a fantastic turn of events, the internet is now playing a key role in helping to create and craft UK heritage in new ways. Crafters are no longer hidden away in home studios or remote villages. They’re streaming tutorials on YouTube, teaching embroidery on TikTok, and selling handmade goods through online platforms like Etsy and Not On The High Street. This digital infrastructure is making it easier than ever for people to learn, share, and support traditional skills—while connecting with a wider audience than ever before.

The surge in interest in heritage crafts isn’t a quaint throwback. It’s a practical response to modern problems. In an age of burnout, disposable goods, and “fast” everything, creating something with your hands offers peace, purpose, and permanence. Young people—often accused of being screen-addicted—are embracing crafting as a form of mindfulness, identity, and even protest against over-commercialisation.

So, while the tools may be digital, the mission remains deeply rooted: to create and craft UK heritage in ways that are relevant and resilient.

Can craft survive the digital age?

It’s natural to wonder whether tradition can really survive in a high-tech world. Will AI and automation make artisans obsolete? Are handcrafted skills doomed to become museum pieces? No! Far from it.

Crafting offers something that no algorithm can replicate: the human touch. Every ceramic bowl, every piece of hand-cut fabric, every handmade instrument carries the unique marks of its maker. These aren’t mass-produced items—they’re cultural statements.

Even more importantly, crafting teaches values that are sorely needed today: patience, attention to detail, pride in quality over speed. While AI may be able to generate an image or stitch a pattern, it cannot replace the heritage knowledge embedded in true craftsmanship.

In fact, the digital tools available today are helping amplify the importance of heritage, not erase it. The usage of modern platforms, is making sure that the art of hand-making remains visible, relevant, and economically viable.

Those of us who create and craft UK traditions in the digital age are ensuring that heritage evolves without disappearing.

Protecting those who protect our culture

At Craft Insurance, we understand the irreplaceable value of what you do. Your work is more than a hobby or a livelihood—it’s part of the national story. Whether you’re a full-time maker, a weekend weaver, or someone running a small heritage business, your creations are preserving skills that have shaped the UK’s identity for generations.

At Craft Insurance, our aim is to protect you while you protect our heritage. From tailored insurance for crafters and artisan businesses, to peace of mind for online sellers and workshop holders, we offer coverage that respects the unique needs of makers. So get in touch with Craft Insurance today and let us help you keep creating with confidence.

Let’s ensure that the beauty of our handcrafted heritage not only survives but thrives in the digital age!

For veterans of the craft fair circuit, the whole process of setting up and setting down for a craft fair becomes a hardwired habit that starts long before the day of the fair itself! However, for anyone starting on the craft fair circuit this autumn, we have put together a few basic craft fair dos and don’ts to help you to maximise the opportunities available as you learn what works for you and what doesn’t.

Getting ready

• DO make sure you get a confirmation email saying you are on the list for the fair!
  Getting forgotten is unlikely to happen, but if it does, space for your stall will not be provided.
• DON’T forget to make a list of everything that you need to take with you!
  It’s easy to make a list and then pack it in a box or bury it under a pile of things that need to be taken with you. Why not make a list on your phone so you don’t lose it?
• DO focus on your “brand” when choosing which products to take with you.
  Avoid overwhelming customers with too many options. Have your best sellers and new product lines, but not too many different types of crafts – your identity will get lost!
• DON’T skimp on signage!
  Make your stall display simple and tasteful, and if you can, include a banner with your business name showing your web address, contact info and an image of your products. People can then take a picture of it to remember you. Secondary signage throughout your stall can back you up with information about deals and payment methods.
• DO make your pricing clear:
  Always display prices so customers know the cost of your items. Provide a range of prices to attract different budgets and introduce more people to what you do.
• DON’T forget to wear comfortable shoes!
  You are probably going to be standing for the duration of the show.
• DO bring your business cards!
  Have them readily available so interested customers can find you online and continue to support you later. 
• DON’T forget to book a babysitter!
  Bringing young children is something that you should try to avoid. You may be putting the organisers in a difficult situation and causing problems for other vendors
• DO think about the weather!!
  This is the UK, so unless we are in the middle of a heatwave or the fair is going to be indoors, you need to plan for unpredictable weather. And even for indoor fairs, transporting goods inside will require plastic boxes and bags to keep items dry in transit.
• DON’T forget to organise your craft insurance!
  Our Craft Insurance policy will cover you when attending any events where you are selling, demonstrating or teaching your craft, indoors or outdoors. You can even get single-day public liability insurance. Take a look at our website for more details and then pick up the phone or drop us a line and either Sam or Naomi will be here to talk you through the protection you need, from single-day public liability insurance to business items insurance – whatever suits your unique business requirements.

At the fair

• DO be mindful of other sellers by not blocking any aisles or ramps during setup and breakdown. 
  As you travel the crafting circuit, you’ll be making some wonderful friends for life. A little respect goes a long way!
• DON’T be late to the event!
  Get there ahead of time – you don’t want to be setting up whilst customers are arriving. Be set up well ahead of time so that you can hit the ground running when the customers arrive. Arriving late could lead to you being assigned a less desirable spot and it might affect your neighbours’ ability to sell as buyers could think that it isn’t time to start yet!
• DO be friendly:
  Engage with customers to tell them more about your products! If someone rejects your handicrafts, don’t hide behind your stall or be put off, there is someone else coming who is going to love what you do!
• DON’T be a hard seller:
  Let customers browse peacefully instead of pressuring them to buy. Engaging in conversation is the way rather than trying to force sales. 
• DO stay by your stall at all times.
  Any time spent away from your post could mean missed opportunities! In order to minimise the need to leave your stall, make sure to plan ahead with water and snacks and bring a helper if you can.
• DON’T let potential customers catch you on your phone!
  It’s better to keep it in your pocket on silent!
• DO use an ironed, steamed tablecloth that reaches all the way to the floor. 
  This will allow you to discreetly store extra stock and crates under the table, keeping your table top clutter-free. Solid-colour tablecloths are preferable, keeping the attention on your handmade items.
  • DON’T forget the bin bags! These are useful throughout the event, and, at the end, an ample supply of them is invaluable.
• DO take a change of clothes.
  Carrying a change of clothes means that you will be prepared to face your customers, whatever happens.
• DON’T put all your stock out on the table top in one go!
  If you can keep stock under your tablecloth, it will help your display to look less cluttered, and if inclement weather should strike, it will be easier to clear away your products.

Finally, there is one thing that you don’t want to forget! Please do have a wonderful time! We wish you all the best from Craft Insurance as you join the wonderful crafting community and travel our beautiful country, keeping our traditions alive.

The sea’s magnetic pull for creative minds 

Every summer, as the sun begins to cast its warm glow over the land, many of us feel an irresistible urge to head for the coast. For those of us with creativity flowing through our veins—crafters, makers and artists—the seaside is not just a destination for leisure; it’s a sanctuary for inspiration. Whether it’s a romantic stroll hand-in-hand along the shore or simply the joy of digging our tired toes into warm sand, the coast offers something far more enriching than a typical holiday. It can provide a reset for the soul and mind. 

The sea calls to us not just with its beauty, but with its energy, rhythm and abundance of natural inspiration. Its ever-changing nature, soothing atmosphere, and treasure trove of materials make it the perfect place to ignite new craft ideas to sell and spark innovation. 

Why a creative recharge is essential 

Let’s face it—creative burnout is real. Whether you’re running a small craft business, preparing for a local market, or simply crafting for joy, the pressure to constantly produce can leave you feeling drained. That’s when the natural world, especially the ocean, becomes not just helpful but essential. 

The tides, with their rhythmic ebb and flow, mirror natural cycles of activity and rest that we so often ignore. A morning walk on freshly washed sands, patterned like herringbone by retreating water, reveals not just shells and seaweed, but metaphorical reminders to slow down, observe, and reconnect. Each tide brings with it new textures, colours, and compositions—an endless supply of fresh perspectives! 

The coastal palette is a masterpiece in itself. From soft dawn hues to fiery sunset reflections, the sea and sky combine in ways that can’t help but inspire craft ideas to sell. These moments, fleeting yet unforgettable, have the power to unlock new themes, materials, and even business concepts. 

The seaside as nature’s creative studio 

Picture this: you’re perched on a smooth rock, sketchbook in hand, waves lapping at your feet, the scent of salt and sunshine in the air. Around you, the rhythmic crash of the sea, the calls of gulls, the gleam of sun on water—it’s a multi-sensory creative paradise.  

Funnily enough, spending time by the coast has been scientifically proven to reduce stress, regulate mood, and boost serotonin levels. A ten-minute lie-down in the sun can replenish your vitamin D and help balance hormones, all of which support clearer thinking and creative flow. 

For some of us, (those with young families, for example) the seaside isn’t about having a rest, as the invigorating sea air and water inspires children to be more active than ever! Then they flop at the day’s end. Where better to engage in some family fun and physical activity than by the sea? Whether it’s a brisk walk, a swim, rockpooling or a bit of beach combing, this kind of movement recharges both your body and your mind. Many crafters return from a family seaside break with not only more energy but a fresh portfolio of ideas, such as sea-glass jewellery, driftwood art, or ocean-themed prints—all brilliant craft ideas to sell after a trip to the shore. 

“But I don’t have time for a beach break…” 

You’ve got orders to fulfil, social media posts to plan, and that next craft fair certainly isn’t going to stock itself! But consider how much more productive, imaginative and motivated you could be after just a few days by the coast? 

Even a short weekend by the seaside can make a massive difference. You don’t have to plan an elaborate vacation. A quick escape to a nearby beach town or even an afternoon by a local shoreline can be enough to lift the fog and refill your creative tank. Think of it as a business investment—because when your creativity thrives, your craft business does too. 

Let the sea inspire your next big idea 

So, if you’re stuck in a creative rut or just feeling the wear and tear of constant making, consider heading to the coast. Let the salt air clear your mind, the waves reset your rhythm, and the beauty of the sea feed your soul. You might be surprised at how quickly craft ideas to sell start bubbling to the surface after just one sun-soaked afternoon on the beach. 

At Craft Insurance, we know how important your creativity is—not just to your business, but to your well-being. From protecting your creativity to protecting your products, we can help you with a package that suits the needs of your business. Public and product liability insurance will cover you for any claims of damage made against you or your products; even if it is not your fault, it covers your legal costs. Protect yourself from those completely unforeseen incidents which you cannot predict or prevent, and gain peace of mind to throw your all into what you love doing; creating beautiful handmade products. It’s quick and easy to set up, and as a family-run firm ourselves we communicate with each of our clients directly… no call centres. You can pick up the phone and either Naomi or Sam will be here to find the best protection package for you and support you on every stage of your journey.  

So go on—make time for the sea – a well-rested crafter is a powerful force of inspiration! Your creativity (and your customers) will thank you. 

Not many of us wake up on an average day to break the law; however, it’s always a good idea to check just to make sure that we are not doing so inadvertently! Transitioning our crafting skill from a hobby to a side hustle and even a full-time business is remarkably straightforward on a legal level, especially for those who are starting small and looking to expand organically. Basically, you will need to register with HMRC, check you have the appropriate insurance in place and start trading. This is an oversimplification, but at the beginning of this post about laws on selling handmade crafts UK, we want to encourage you and reassure you that the various hurdles and regulations you need to be aware of are not insurmountable but can be tackled one by one and stepped over with relative ease. So, let’s take a look at some of the laws on selling handmade crafts UK.

The first thing you need to do is register with HMRC. You will need to decide whether you do this as a Sole Trader or as a Limited Company. To be a Sole Trader you need to be self-employed, have your own business and register for VAT if your earnings exceed £85,000 per year. You are personally liable if your business gets into trouble, you will need to fill in a tax form every year and you will pay income tax on your profits. As a Limited Company, you will need to choose a company name and a director and ensure oversight of your business. It is a more complicated process, but it does mean your business is classed separately from your assets thus offering more protection if the business gets into difficulties. There is a lot of helpful information online, including on the gov.uk site, so do some research and then you will be able to make a good, informed decision.

The next thing to check out is insurance cover. While product and public liability insurance are not a legal requirement, if you are planning on selling at any craft fairs (an excellent way to sell your crafts, for a multitude of reasons!), you will probably be asked by the organiser to have them in place. Employers’ Liability is, on the other hand, a legal requirement. It will protect you if a claim is made against you, not only by an employee, but also by a volunteer or contractor. Give us a call or drop us a line, and either Sam or Naomi will be able to explain how it works and give you a competitive quote for your new company.

This may be all you need to do to comply with legal requirements. However, depending on your product, there may be various regulations you will need to comply with. The Classification, Labelling and Packaging Regulations will apply to products which contain potentially hazardous ingredients such as candles, diffusers, soaps, or wax melts. Once you have checked these carefully, you can make sure that your packaging and labelling meet the requirements.

The updated General Product Safety Regulations came into effect in December 2024. These do appear a little complicated, but the updated regulations only apply to those wishing to sell within the EU or Northern Ireland. In this case, you will need to appoint a Responsible Person in either of these jurisdictions. They will ensure you comply with the safety regulations specific to these localities. For those selling in England, Scotland or Wales, there are still some labelling regulations you must comply with, such as listing ingredients and allergens. If you make handmade toys, you will need to do a risk assessment to ensure your products are safe for the age group intended and then apply for a CE/UKCA mark. Again, there is help both online and in person to help navigate you through this, and it is not as complicated as it may initially seem.

For those of you who create stunning jewellery out of precious metals, be that gold, silver, platinum or palladium, you will need to apply for a hallmark for your products. This will be your very own mark to put on all your unique creations. You obtain this by registering with a UK Assay Office, which is based in London, Birmingham, Sheffield and Edinburgh.

Hand-made toys are a great product, providing value for money, durability and a unique charm of their own. If you make handmade toys, you will need to comply with the Toy Safety Directive by doing a full risk assessment covering physical, mechanical, chemical, hygiene and radioactive aspects of your product. There is some form-filling involved, but it is a self-assessment. You also need to apply for a CE/UKCA mark. Again, there is help both online and in person to help navigate you through this, and it is not as complicated as it may initially seem.

Candles and cosmetics will need some care with labelling to ensure all ingredients are covered and noted, for example, if you have used essential oils. Check out the General Product Safety Regulations for advice on wording.

Finally, there are regulations around selling your products online, but most of these are fairly common sense and are aimed at making sure you protect both the consumer and yourself it any issues arise. For example, you must think about a refund policy and ensure your descriptions are clear. If you aim for transparency and clarity, you are well on the way!

While it is important to be aware of the laws on selling handmade crafts UK, and we hope this has been of help in pointing you in the right direction, don’t let the paperwork involved put you off stepping out and starting your own business. Once you have a grasp of the regulations you need to comply with, they will become part of your normal processes. So, get going and introduce your beautiful and unique creations to the world!

Every year, we look forward to the arrival of the summer months with pleasant temperatures and longer days, and the chance of going somewhere to enjoy their beauty in peace, even if just for a few days! For those of us who live in more of an urban environment, memories of past summer holidays enjoying the glorious sun by the sea or in the country are inspiring in themselves! Looking at the long-range forecast this week, a dry UK summer could even be threatening to happen this year, which would be good news for everyone, but especially great news for crafters! 

For those artists and crafters living within easy access to any of the pastoral or maritime beauty of our island, there’s inspiration aplenty on the doorstep, starting just about now! From the first swallow on the wire in May to their final gathering on the same perch in September, before departing for warmer climes, swallows are the heralds of all the abundance that summer offers. Images of sunwashed fields, glistening beaches and all the flora and fauna that can be seen over this most bountiful of seasons have been inspiring artists and crafters from all over the world since time immemorial, and their work in turn inspires the people who buy it. 

If you are a new crafter, launching out this summer, there is a lot to learn and so many opportunities to introduce your handmade items to a variety of different audiences. Forewarned is forearmed, so they say, so here are a few tips on how to get ready for the large crowds and warm weather and make the most of this wonderful annual opportunity. 

Stock – the most important element! 

1. Think about your products and how they fit the environment. 

•  If you have products that could be affected by the heat, such as freshly made soaps or candles and resin products, you might need to think about bringing a couple of fans, a cool box or two and making sure that your stall has sufficient shade. Warn your customers about the issues with warm weather. Be sure they know if they must get the products into a cool environment fairly quickly. Alternatively, if you sell other types of products that are not susceptible to heat damage, you could even switch product lines during the summer. 

• Take enough stock. Ensure that you have enough stock with you to make your stall look “well-stocked” so that customers can browse and choose from different options. Keep what you think will be your most popular products front and centre, bringing back up stock of these products as well as general back up stock, as certain unexpected items may prove to be popular. 

• People love seasonally-appropriate items as these can be enjoyed even in the winter months and help customers to remember halcyon days of freedom in the sun! Also, emphasising the fact that products are specifically related to summer helps people to make the buying decision, as these products will no longer be around to buy in the winter months! 

2. Audience – who are you expecting to be there?  

• Visitors to a farmers’ market might have different products in mind than those coming to a city market. This may not be the case, depending on your products, but the demographic will be different, so it is worth considering and also worth visiting the market first as a customer if it is a regular fixture over the summer. 
  
• During warmer weather, your customers are probably going to spend more time looking around the stalls. As well as bringing the right kind of products, it’s a nice idea to offer something like free water on your stall to encourage them to stay longer!  
  
• Make buying your products as easy as possible. Having the option to pay by card helps your customer as less and less people carry cash on them these days. Equally, make sure that you have an adequate cash float to be used as change for those who deliberately avoid using cards because they want to ensure that cash remains a thing for generations to come. 
  
• Personal touches such as branded bags (or inexpensive printed stickers to seal plain bags) will help people to remember where they bought your amazing products from.  

3. Insurance – why you need independent creators’ protection. 

If you’re new to the world of crafting, finding independent creator protection can seem a little overwhelming. However, be assured that here at Craft Insurance, we do everything we can to ensure you have the right cover at a competitive price. As a small family business ourselves, we know the importance of valuing our customers, and as such we communicate directly with each one of you…no anonymous call centres.   

We sell several insurance packages for independent creators’ protection, the most popular being product and public liability insurance. Product liability covers you for any claims made that a product of yours has caused harm or damage. Public liability covers you against any claims made against you, an employee or a volunteer that you may have inadvertently caused injury to a member of the public. For instance, a trip hazard at a craft fair or a slip hazard on your premises. It covers you for legal defence costs and any compensation required; even if it is not your fault, you will still be covered. Many craft fair organisers ask that you have them in place before you book your table. This sleep easy insurance protects you from the unforeseeable and hence unavoidable, allowing you to focus on what is important: creating stunning handmade products and growing your business around them.   

We also provide employers’ liability and business items cover, so whatever type of cover you require, pick up the phone or drop us a line and either Sam or Naomi will be here to answer your questions and ensure you have the best package possible for your unique business requirements.  

Now you have your products ready, audience researched and correct insurance in place, it’s time to head on out out into the sun and make the most of summer’s opportunities as a proud member of our amazing UK crafting community! 

January is renowned for being a fairly bleak month with maybe the odd exception (Burns Night comes to mind). Depending on which part of the country we live in, we may be presented with snowy blizzards, freezing fog, black ice or weeks of overcast grey skies. This being said, we may also get some delightful, frosty days, where blue skies form a perfect backdrop to the stark silhouettes of barren trees. Fallen leaves crunch beneath our feet and icy landscapes sparkle under the pale winter sun. January also invites us to curl up with a good book, a piping hot mug of tea and a slice of leftover Christmas cake. However, for the gardeners among us, vegetable patches and flower beds are calling for attention and a tidy-up after the busy Christmas period.

January is also a good month to take stock of our businesses and make any necessary changes. One of these will be a reassessment of the risks involved and how we can best insure ourselves against any related financial implications. Of course, life would be very dull if we never took any risks but it’s just as well to take a healthy and balanced approach! One of the great benefits as a small business owner of taking out craft insurance is that it allows you to go full steam with your creativity and flair and not have sleepless nights worrying about unforeseen accidents. 

There are added risks during the cold winter months which are not present in our warmer seasons. For example, icy ground is a slip hazard over which you have limited control and could potentially cause an employee or customer to fall and sustain an injury. Having some general craft business insurance will cover you for any claims made against you for injury whilst on your property. Our craft insurance will be tailored to your unique business but usually would include both public and product liability insurance. It also covers you for any claims or legal costs made against a product of yours, even if it is not your fault. 

As well as weather-related injuries, this is also the time of year when many of us succumb to coughs and colds and both you and your staff may need time off work. In a small business with tight margins, this can be problematic. You may be able to counteract this in some way through some forward planning and it is worth thinking this through and seeing if you can add some extra leeway into your systems for a couple of the winter months. Having an emergency weather plan, keeping an eye on external storage facilities and general cold weather maintenance of your business property can all help to minimise any damage caused by winter weather.  

January can also be a good time to reassess the direction and general health of your business after the Christmas rush. How are your sales doing? Which lines are faring well and which are less so? Setting up and running any business requires risk-taking and adaptability. The beginning of a new year might be an opportune juncture to pivot your business towards certain lines which are flourishing and away from others which are not. This may demand a change of mindset and letting go of a long-cherished concept – not all good ideas are good business ideas! However, for your business to thrive you need to follow the market and embrace a flexible attitude, seeing opportunities rise out of disappointments and adventure within the risk

One aspect of diversifying and promoting your business in the dreary winter months which you might like to consider is to invite people to visit your workshop, if you have one. It could be a great way to meet new customers, to showcase your skills and to share your craft with others. In an age when loneliness is high and many work from home, people are longing more than ever for relationships and community. People love to connect with other like-minded souls and it’s both interesting and inspiring to watch skilled artisans using their hands to create something unique.  

It’s worth remembering too, whether or not you intend to invite anyone to your workspace, January is a good time to think about your workshop business insurance. At Craft Insurance we can advise you as to the kind of workshop business insurance that will suit your business the best. As a family business which has been working within the craft insurance industry for several decades, we tailor insurance to fit each client’s unique requirements. We also communicate directly with you, so pick up the phone or drop us a line and either Naomi or Sam will be waiting to hear about your plans and will create a customised  workshop business insurance package

So, despite the cold weather and the increased risk of accidents and unwelcome illness associated with it, wintertime also offers a good springboard for those prepared to take some risks and make some new connections. We hope you are encouraged to look at new directions for your amazing craft business and know that we are here to ensure you have the correct insurance to minimise the risks and give you confidence to follow your dreams.

From baggy 1980s types of denim to slim-fit slip dresses of the 1990s, hankering after retro clothing is still firmly implanted in younger generations. This is good news for crafters of handmade jewellery, clothing and accessories, but before we look at some of the business opportunities this offers, it’s a good idea to look into some of the reasons behind this fascination; having some insight into these might add direction to new ranges for 2025 and guide branding and promotion.

In recent history, fashion has appeared to follow a twenty-year cycle, just about the right amount of time for each generation to re-invent the style of the previous one. Getting older has meant seeing a few cherished garments eventually coming back into fashion (if they haven’t succumbed to moths or mould). It has also meant seeing, amongst the younger generations, an enchantment for all things vintage very much alive and kicking.

Never before has there been among teens and young adults such a yearning fascination with bygone decades. It’s possible that today’s young people are more wary of the mass consumerism that devoured the post-war decades and they see the shallowness of it, observing that it doesn’t necessarily lead to happiness… who knows? It’s certainly true that there is much more consciousness in the current generation of the need to look after our beautiful world which lends an ethical element to a preference for retro. Another explanation might be that as a way of navigating the unsettling times in which we live, immersing oneself in an era which seemed more straightforward and less confusing could offer an element of longed-for stability and comfort.

And it isn’t just the fashion that our people are enjoying; the music, the art and the films all contribute to the retro vibe. As crafters, this represents a golden opportunity to capture this longing for a simpler and more stable way of life not only in terms of products but also in branding which can be truly authentic. Crafters sell the real deal; locally made products of which the profits get ploughed back into the local economy. Raw materials are kind to our earth and often locally sourced and as such they will reflect the rich variety of regional distinctiveness of our nation. Your customers are not only buying a retro-inspired article of clothing or jewellery but also genuinely being a part of a way of doing business which harks back to the solid foundations of the times they are revisiting.

Apart from anything else, a preoccupation with vintage clothing is also about accessibility, affordability and a sense of fun! It’s about wanting to make a statement and to stand out gloriously in a crowd! This too is good news for crafters as each of your products is handmade and thus is unique. It’s an opportunity to use creative flair and genius to put a twist on a look from your own teenage or young adult years and develop a completely individual product; vintage restyled for today’s younger generation.

It goes without saying that when selling vintage or retro items it’s important to promote your environmental credentials in your promotional materials and website, (include details such as usage of recycled materials and textiles or if you employ local staff). If your business donates a small percentage to a local charity ensure you make this clear also as it will attract young people who want to buy with a clear conscience.

Once your range of unique, fun and quintessentially vintage-style products is ready, it will be time to reveal them to the public and set your customers buzzing. Whether you sell online or at fairs and markets, you will need to consider handcrafted goods business insurance. Although this is not a legal requirement, most craft fair organisers will ask that you have some sort of handcrafted goods business insurance and if you sell online it offers peace of mind as you send your beautiful products out in the post to all corners of the country and beyond.

So, what is handcrafted goods business insurance, is it complicated to obtain and how much does it cost? It usually includes public and product liability insurance which between them cover you for any claims which might be made against you, your staff or your products. Even if the incident is not your fault, the insurance will cover legal fees or compensation. It’s easy to obtain and we can give you a quote. We often call it “sleep easy” insurance as it covers you for completely unforeseen happenings which no amount of risk assessment and careful planning can avoid. It thus allows you to focus your attention on working at what you’re best at; creating stunning handmade products. So, check out our website and get in touch and either Naomi or Sam will be here to help.

The return of retro is good news for everyone! What’s more, you are not only providing inspiration with stunning clothes, jewellery and accessories but also with a way of doing business which is sustainable, creative and has stood the test of time.

January is a good time of year to reassess, acknowledge and be grateful for all the good things in our lives (the ones that get taken for granted) and to take a look at any changes we could make in areas that might need a bit of attention. This could be some straightforward targets; creating a book list and committing to reading more, taking up a new skill or deciding to exercise more regularly. It could be working on a particular relationship and being intentional about spending regular time with a certain friend or family member. Or, it could be deciding to take the plunge and turn your crafting hobby into a business. If this is you, we’re glad you’ve found your way here and hope that by the end of this blog post, you will not only have clarity over the first few practical steps you can take, but will have been encouraged to follow your instincts and chase your dream!

Before you begin to invest time and money into your new venture, you need to do some market research. Are there other businesses selling what you’d like to create? If so, could you find a niche within the product range? Who would your main customer base be and how could you best market your product to them? Are you going to sell online through your own or an established website, or at local craft fairs and markets?

Next, you will need to do some number crunching. How much do you have to invest at the start for raw materials, equipment, website costs etc? How long can you go with only bringing in a small income? Many successful craft businesses begin as “kitchen table” projects with their owners continuing in their current jobs for a while until their own business has grown enough to bring in a regular income. This involves a lot of hard work, making stock in the evenings and juggling family and other commitments with craft fairs at weekends. However, it is financially less risky. There may be ways you can include family members, especially teenage children in your business venture, perhaps with website design or helping at a craft fair. This will both help you and also give them some insights into running their own businesses…maybe you will ignite some entrepreneurial flames!

You then need to build the admin foundations of your business. This can often be somewhat tedious but it really is strongly advisable to start off on a good footing. It is a good idea to write a business plan. Even if you are not using this in any formal way, it will enable you to have clarity of direction and to hold yourself to account with your goals. Check out both tax and legal requirements in terms of registering with HMRC as self employed and as a sole trader or limited company. You will also need to decide on what payment methods you will be accepting and put these in place.

It can be helpful to allocate a certain slot of time each week to admin tasks, eg packaging, invoicing and sending out orders. It’s also worth investing in some shelving or other storage units to keep everything related to your business in one place. This can save no end of time as you will never need to search over the house for jiffy envelopes, sellotape, address labels or tissue paper.

You will also have to consider what type of insurance, or independent artisan protection you will need. If you are just starting out this can seem like quite a hurdle, something else you need to learn about. However, here at Craft Insurance, we have been working with craft businesses to ensure they have the best independent artisan protection for several decades and we can definitely take the stress factor out of it for you. You will probably need public and product liability insurance. These cover you for any claims made against you or your product; even if it is not your fault, this independent artisan protection will cover legal defence costs or any compensation you owe. Of course, you will do everything you can to ensure you are never in this position, but the whole point of insurance is that it covers you for the unforeseeable. As a small family business ourselves, we like to communicate directly with each of our customers, so pick up the phone or drop us a line and either Naomi or Sam will be here to talk with you.

Once these foundations are in place, you can then plan how you will be marketing and selling your products. If you are starting as a kitchen table project, alongside raising a family or a permanent job, it might be advisable to dip your toe into the water of sales by booking yourself into a few local craft fairs, school fetes or community events. These generally only necessitate a small financial outlay, so they are an ideal place to test your sales techniques and meet your first customers. We have a number of blog posts about what to take and how to prepare for a fair, so have a read and be enthused!

You might decide that you will sell online. It’s worth comparing a number of online craft-selling sites as some can be quite pricey. Or, you might consider creating a Facebook page or website from which to sell. Make sure that the name you choose for your business is available as a domain name and a social media handle. If not, you may need to tweak it slightly. Whether you sell online or in person, it is worth considering an Instagram as well as a Facebook account for advertising.

So, as you head further into 2025, do some research, dream a little and start taking some small steps towards earning some money from your creative talent. If it seems a little overwhelming, you could make a list of all the tasks you need to do and start gradually ticking them off. We look forward to hearing from you regarding craft insurance and learning about your burgeoning business.

Smart Marketing Ideas for Small Craft Businesses 

Boxing Day. Often another enjoyable opportunity to see family and friends or even a quiet day of digestion or exercise. As the Christmas rush dies down, there’s a lull between Christmas and New Year in which we can plan a month of opportunity for small craft businesses. Even though Christmas is over, customers will still be looking for unique and meaningful items, often at a discount. This makes January sales a golden opportunity to boost your income, clear out excess stock and attract new customers. With a bit of planning and creativity, you can also use this time to strengthen your brand and set the tone for the year ahead. 

Whether you’re selling handmade jewellery or you specialise in home décor, smart marketing strategies can help you make the most of January sales. And don’t forget: safeguarding your business is just as important as growing it. Investing in insurance for craft business ensures that your hard work and creativity are protected, even during the busiest times. 

Why January sales matter 

January sales are a great way to engage your audience at the beginning of the year. Also, many people are looking for deals after Christmas, whether to spend gift cards, treat themselves, or stock up on unique gifts for future occasions. 

This makes January an ideal time to: 

• Attract new customers through promotions. 

• Build loyalty among existing customers with exclusive offers. 

• Clear out stock to make room for new product lines. 

• Gather valuable feedback and insights for the year ahead. 

• With the right approach, your January sales can create momentum that carries your business through the quieter months. 

Smart ideas for January sales marketing 

1. Create irresistible offers 

Everyone loves a good deal, especially after Christmas – for example, discounts, “bundles” or free shipping offers. Consider creating a “New Year, New You” promotion to tie your products to common January themes like self-care, organisation or fresh starts. 

You could offer discounts on products that help customers organise their homes, like hand-crafted storage solutions or planners. 

Create bundles that pair popular items, such as matching accessories or complementary home décor pieces. 

Promote “last chance” sales to create urgency and clear out seasonal stock. 

2. Leverage social media 

Social media is a powerful tool for reaching your audience and promoting your January sales. Use platforms like Instagram, Facebook, and Pinterest to showcase your products and special offers. 

Tips for social media success: 

Post high-quality images or videos of your products in action. 

Share testimonials or reviews from happy customers. 

Host a giveaway to generate excitement and attract new followers. 

Use hashtags like #JanuarySales, #NewYearCrafts, or #ShopSmall to increase visibility. 

By staying active on social media, you can keep your brand at the forefront of people’s minds and drive traffic to your store. 

3. Send personalised email campaigns 

Email marketing remains one of the most effective ways to connect with your customers. Use this channel to announce your January sales, share exclusive discounts, or highlight new products. 

To make your emails stand out: 

Personalise your messages with the recipient’s name or past purchase details. 

Include eye-catching visuals and a clear call to action. 

Create a sense of urgency by including countdowns or limited-time offers. 

Segmenting your email list based on customer preferences or purchase history can help you deliver more relevant content and increase engagement. 

4. Refresh your online store 

If you sell your crafts online, January is a great time to refresh your website and make it more appealing to shoppers. Update your homepage with a banner highlighting your sales, and make sure your product listings are accurate and engaging. 

Consider adding: 

A “Sale” or “Clearance” section for discounted items. 

Badges or labels on sale products to make them stand out. 

New photos or descriptions for products that didn’t sell well over Christmas. 

A well-organised and visually appealing website can enhance the shopping experience and encourage repeat visits. 

5. Partner with Other Small Businesses 

Collaborating with other small craft businesses can expand your reach and attract new customers. Look for businesses with complementary products or audiences and explore ways to work together. 

Ideas for collaboration: 

Cross-promote each other’s sales on social media. 

Create bundled offers featuring products from both businesses. 

Host a joint giveaway to engage both audiences. 

These partnerships can help you build relationships within the craft community while growing your customer base. 

Plan: Marketing beyond January 

While your January sales are in full swing, take time to think about your marketing strategy for the months ahead. Use the insights you gain during this period—such as which products are most popular or what types of promotions drive the most sales—to refine your approach. 

Additionally, consider how you can protect and grow your business in the long term. Investing in insurance for craft business is an essential step for safeguarding your work against unexpected challenges. From liability coverage to protection for stock and tools, the right insurance policy can provide peace of mind as you focus on growing your craft business. 

Don’t forget self-care 

Running a small craft business can be demanding, especially after you’ve expended so much energy creating, marketing and selling Christmas gifts, as well as orchestrating your own family Christmas. Make sure to carve out time for yourself, whether it’s reflecting on your achievements, setting goals for the new year, or simply recharging your creative energy. Protecting yourself and looking after yourself is important as, apart from anything else, your business thrives when you’re at your best.  

For all of us, January is a month of fresh starts and exciting opportunities and, while growing your business is important, don’t overlook the value of protecting it. If you need advice on which cover is the best for your unique business, just give us a call and either Naomi or Sam will be there to help. Investing in insurance for craft business ensures that your hard work and creativity are safeguarded, giving you the confidence to focus on what you do best: crafting unique, high-quality products that people love.