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‘Tis the season for making wreaths!

The concept of a wreath is generally credited right back to the Greco Roman era, where wreaths were made out of leaves, twigs, flowers and even small fruit. They adorned the heads of those who wore them and their make up signified rank, status, occupation etc. Probably the best known is the laurel wreath which was worn by victorious contestants of the Olympic Games.

Many centuries later the wreath was recast in northern parts of Europe and became integrated into Christian folk lore. The story goes that when evergreen trees were first hauled from the outdoors into homes to deck them up at Christmas time, they would have been trimmed to ensure a good shape; maybe triangular as this represented the Trinity. The left over sprigs were then woven together and made into something similar to the wreaths we know today. Other symbolism was added to this tradition as time passed; evergreens were said to represent strength of life, as they could survive the harsh conditions of a long winter and the circle was said to illustrate eternity.

Onwards a few centuries again, and Advent wreaths were developed. Decorated with five candles, one for each of the four Sundays leading up to Christmas and one for Christmas Day itself, these evergreen wreaths sat within churches and were lit one candle per week during Advent. Now they are found in many Christian homes too, as a good way of introducing the themes of hope, joy, peace and love as each candle is lit during the Advent season.

Maypole wreaths are another twist on the theme. While closely linked in with Greek traditions, they are also enjoyed here in the UK on May Day, where they bedeck the maypoles and the heads of the May Day celebrants. In this instance they are made from spring flowers or herbs and add a colourful accent after a long grey winter.

In our times, the humble wreath has been given a multitude of makeovers and can be a wonderfully creative invention using buttons, yarn, pottery, felt, and many other mediums. The one essential tool for wreath making is a hot glue gun!

So how could you adapt the wreath around your own particular craft business? Here are a few suggestions.

One of the joys of living in a temperate climate is the changing seasons. As human beings we generally thrive best on stability and reliably, but also need a certain amount change to pep up our lives. The gentle rhythms of the seasons provides just this; we know that winter will gradually give way to the warmer, greener days of spring, and this will in turn lead to the longer days of summer until the solstice when the days shorten and we head towards the mellow abundance of autumn before entering the darker winter days again. This cycle provides just the right amount of change within a predictable pattern. So, why not create a wreath which picks up on this and reflects all four seasons in turn? This would be ideal to sell at craft fairs and could be sold at any time of year. Just remember to get your craft market insurance in place before you head out.

Firstly you will need a base. A quick scroll through Pinterest will reveal there are a number of materials you can use for this. Your choice will depend slightly on the medium you will be using to decorate it. For example, if you are crocheting flowers, why not try a willow one?

Secondly, how can your unique craft skill be adapted to adorn a wreath, and how can your basic idea be modified to reflect the four different seasons? You may choose to make four unique seasonal wreaths yourself and sell them as spring, summer, autumn and winter wreaths individually or with a discount for all four. Or, you could put together a package: four sets of decorations and one wreath base for the customer to festoon as the seasons change. Either can be sold at any time of year at craft fairs and are sure to be show stoppers as they will be both unique and eye catching. You will almost always need craft market insurance in place, so remember to give us a call alongside booking your market stall.

Each set of decorations will need to capture all the good things of that season with a splash of nostalgia intertwined. You will give your customers a sense of excitement and hope each time they decorate or hang up a new wreath. Whatever has happened in the previous season, a new one is beginning with all the beauty of the natural world and the fun of the celebrations we observe within it.

Spring will probably involve bright colours, yellows, blues and fresh greens to reflect the new leaves and spring bulbs. Summer could involve a warmer version of these colours, or could have a specific summery theme; beach huts, camping, boats etc. Autumn, as a season of abundance and harvest, oozes rich oranges, yellows, golds and reds with autumn leaves, an array of hedgerow foraging finds, pumpkins, harvest or a lavish mix of them all. Winter, as a more barren season offers less to visually process, so would be better represented by a plainer, predominantly white themed wreath. Or, it could be a colourful and celebratory Christmas themed wreath with loads going on!

If you’re working in yarn, your decorations could be a profusion of actual flowers, knitted or crocheted. Flowers or birds could also be crafted out of felt or ceramics, as could beach huts, shells, autumn leaves etc.   Or, you could use the colours associated with each season and create an ‘off piste’ freestyle work of art.

Finally, candles are a beautiful centre piece for any table, so if you own a candle making business, could you craft four different types of candle to adorn a seasonal table wreath? Maybe you could team up with a potter and design a seasonal wreath into which your candles could be placed.

I hope this blog has left you inspired! The months before Christmas are a perfect time for creative wreath making; so ensure your craft market insurance is in place, book some craft fairs and amaze your customers with your beautiful, seasonal wreaths.

Which hand made products sell best?

Wouldn’t it be great to know for sure the answer to the question “Which hand made products sell best?” To know exactly the market trends of the next six to twelve months and be able to produce the perfect products which will sell like hot cakes? Unfortunately, none of us can do this. And while we can certainly look back retrospectively at the hand made craft products that sold best in the previous year, and even look at what is currently trending, this should be a guide only, not a straight jacket with which to steer us in a pre-determined direction.

So, what has been trending over the last months/years? Health and beauty products and jewellery often come out at the front, alongside consumables, personalised clothing and art work.  However, market trends and consumer preferences fluctuate, so it cannot be guaranteed that these will always be at the top. A browse through Etsy or Pinterest and a quick Google search will reveal the top selling products at any one time. Maybe a more pertinent question to ask though,  is how this knowledge could impact your decision making. Do you jump onto the crest of the current trend, hoping your products will sell amongst all the others? Or do you step out and start up a completely different line, knowing it’s not amongst the top sellers? Will you try to find a niche within the trending markets?

Most crafters would agree that the business grows out of our passions, natural abilities and vision. It would simply not make sense therefore for someone who loves to work with wood and makes exquisite household utensils or children’s toys using this skill, to throw it all in and start making bath bombs instead, just because they rank highly in the selling tables.

On the other hand, what if you are already creating products in the top selling range? How can you make yours stand out from the rest? If you are selling at craft fairs, can you include demonstrations as part of your sales pitch? Could you allow for customers to be involved in a small part of the production process? For example could they choose the beads on a simple pair of earrings and watch you put them together? On social media, reels or videos are trending over pictures, so can you translate this enjoyment of watching action into your craft fair stall?  Your enthusiasm, expertise and love of your craft will shine through and act as a honeypot for the bees! Remember you will need insurance for crafters when attending fairs, so pick up the phone and we’re here to help find the best fit for your needs.

As with all small businesses, do the market research and find your niche within it. For example, hand made toys may not hit the trending list, but there is a market for them, and within that people will pay a premium for a product which is not only well made and has longevity, but also brings with it a comforting sense of nostalgia.

Whatever your chosen direction, ensure you get good competitive insurance quotes, which will not only give you the necessary foundations for your business, but will be cost effective. We are here to advise on the best insurance for crafters, and thus help you get your business onto a good footing.

Back to trending products. While it would not necessarily be a good idea to change your direction simply to be in line with current top selling craft products, you may be able to adapt your individual line in that direction. For example, if you know that jewellery sells well and you are a potter, could you make stands on which to hang necklaces or ear rings? Or burners for wax melts? Or could you expand your skills and make bath bombs to sell in gorgeously decorated bath shaped pottery receptacles?

Likewise, being aware of seasonal selling trends is also important to maximise on sales. Christmas, Easter, Mother’s Day and Father’s Day all need careful consideration, and although many of us might wish they were not so commercialised, it can work to your advantage. Consumers are becoming increasingly aware of our throw away culture, and may well be looking for gifts which are more sustainable, support small businesses and will last more than a few weeks (unless of course we’re talking about mouth watering handmade chocolate fudge!)

On the subject of sustainability … it’s on everyone’s lips at present and top trending products often capitalise on this. We are also a nation for whom the desire for authenticity is on the rise.  Consumers will value an item which has genuinely been made locally and with sustainable products. Even with the current squeeze on finances, customers will still pay a premium for such products. So, can you look at where your raw materials are sourced, how workers are treated, and what chemicals are used in the manufacturing process. Can you reduce the gap in some way between the producer and you the consumer? For example, if you make wax candles can you source your wax from local beekeepers? Or use locally grown herbs for beauty products? Ultimately, it’s more about what hand made products of yours sell best than about top selling products nationally. You can chase after the current trends, but if these do not reflect your abilities and passion then they will not work for you. So, be confident in your own skill set and vision for the direction of your business. Ensure you have good insurance for crafters in place, and then set about making the best products you possibly can with enthusiasm and enjoyment.

Setting up your crafting space ideas 2

How many crafters have scrolled through Pinterest or YouTube, looking longingly at the perfectly curated and colour coordinated craft work spaces? Both are great platforms to get ideas and inspiration, but for many of us, setting up a craft business from scratch, we simply do not have the available funds to create such beautifully coordinated spaces, with everything bought new and for purpose. At Craft Insurance we are always keen to help you save money…check out our competitive rates for craft fair insurance for stall holders for example… and so to this end we have come up with some more tips which might help you set up the perfect space in which you and your business can flourish, without breaking the bank.

Before you start the hard work of number crunching, seeking out bargains and repurposing pre-loved furniture for your own use, begin by dreaming a little. In an ideal world, what would you like your crafting space to look like? What colours do you like to be surrounded by? Calming or invigorating? What type of visual layout do you like? The more clutter/ornaments we have in a room, the more we need to visually process. This is why very clear homes often feel calming. However, having beautiful and useful things on display can create a sense of cosiness and warmth and be equally relaxing.

Strike the right note

How about your auditory senses? If you are working alone, do you love listening to music or podcasts, or do you prefer silence? There is no right or wrong answer to any of these questions; we are all unique and our preferences for the type of environment we work in will all be different.

Next, you could do some research. This is where some internet searches can be helpful; we can gather ideas and get some great tips, but be mindful not to allow discontent or self doubt to cloud your judgement. You will be able to create a great space for your purposes, and as your business grows, you may well choose to plough some of the profits back into your work space and thus have the satisfaction of seeing the results of your hard work surrounding you.

Get in the zone!

Whatever space you have, whether it is a huge warehouse or a tiny back bedroom, it can be very helpful to divide it into zones for separate tasks. For example, you will probably need a place for your computer and other IT gadgets, including any  photography equipment for photographing your products. You will also need space for processing and packaging orders. Then, of course you will need your crafting space. For many kitchen table craft business, these zones may actually be in different parts of your home. For example, if you are a potter, your wheel will be outside, you may paint and package at the kitchen table and share the computer with the rest of the family in another room. If you have a knitting business, you will probably carry your needles and wool around with you, but again will need specific spaces for storage and processing orders.

More storage tips

One thing all crafters have in common is that you need plentiful supplies, be that paint, wool, clay, fabric or ingredients to make soap or candles. Therefore, you will need storage and plenty of it!  If you have a specific room, shed or workshop look at where the lighting is best, as this will be where you will probably want to work. You can then fit storage into a darker nook. There are so many options for storage, from purpose built units to repurposed shelves or dressers from a charity shop. It can be helpful to store products, tools and accessories you will need for craft fairs in their own boxes, so they are easy to transfer whenever you have a fair to attend. This will save you much time the night before as you will not need to scrabble around to find those labels which you know are somewhere….!

Making the most of your space

Think about what type of flooring will serve you best. If you will be on your feet most of the day, would rubber mats be more comfortable? If you are sitting at a chair, it’s worth finding one which is ergonomically good. Think about your posture and put in place what you can to prevent aches and pains. Likewise, if you are working with toxic materials, ensure you have enough ventilation.

If you have a small space, maybe even a cupboard to store your equipment, make sure you use vertical space well. This could be a pegboard, hanging rods on the wall or the back of the door. However small your space, make it your own. Ensure you put some things in place which will make you smile, whether it be a colour scheme, some inspirational quotes, photos on a clip board or a repurposed dresser which you have invested time in making just right for your use.

At the fair

It’s worth thinking about how you would set up your space at a craft fair. You will want your stall to stand out, so think about clear branding and ease of approach for your customers. You may be able to demonstrate your particular skills at the site, or even to enable your customers to individualise their purchases. You will need craft fair insurance for stall holders, so be sure to get this in place well before the event.

In the public eye

Finally, some of you will have studios or workshops which are open to the public, so your space is visible to your customers and will impact sales. Branding and ease of access might be particularly important here, alongside checking you have the best possible deal on craft fair insurers for stall holders. So, whatever your budget, have fun constructing the perfect crafting space, designed just for you, where you can be inspired and create to your heart’s content

Setting up your crafting space ideas 1

Turning your crafting hobby into a business gives rise to several questions that need to be answered. It can be an exciting time for you as you look to make a such a big change to your working life. However, as with most challenges, being prepared is the best way to approach it. If you can get these key elements correct then you may be well be set up for a successful business and you’ll feel fulfilled by it too.

Location

It can’t be stated enough that the location where you base your craft business is a key element to how well it’s going to perform. Most craft businesses are run single-handedly and if you don’t have a happy and relaxed workspace how are you going to be able to produce the best work that you can sell to prospective and existing customers? Therefore, you need to plan out your space carefully. There are so many factors to consider when it comes to location.

Making space work for you

Firstly, you need to manage the practicality of the space in relation to you own wellbeing. Consider how you want to work. Will you be sat down for long periods of time? If this is the case then you need to look at a comfortable chair for you to support your back and legs. Make sure that you have the time and space to move around at regular intervals to keep muscles moving. In contrast, if you are standing for long periods then you will need a comfy chair to rest in for a bit.

Is everything where you need it?

If you have specialist equipment for your crafting, then this has to be allocated space. You will need to be able to navigate around the room easily. With that in mind, it’s also essential to make sure that you have you crafting equipment near to hand. The last thing that you will want is to waste valuable time moving from one side of the crafting room to another searching for materials. Ensure that your most used items are grouped together and are easily accessible. Also, if you have a pre-existing back condition you may want to consider asking an occupational therapist to come in and check your working environment for you. 

Light bulb moment

One factor that many people find is that having natural light coming into their work space is of paramount importance. If natural light is an issue you can buy bulbs that replicate sunlight, which may be a good option.

Many creatives do their best work with a view of nature or of something similarly inspiring. For example, a cityscape can be just as rewarding to look at as a landscape in some cases. If this is not an option, place art that you like or fresh flowers around the room. A word should also be said about secure storage of certain items. Some things that people work with need extra care and protection.  For example, craft insurance for candles is available to help support you in the creation and sale of these types of products.

Equipment

What you use to create your crafting masterpiece is also dependent on the tools and equipment you use. It may be tempting to try and cut costs at the start of the business by looking at buying cheaper or budget-based options. This may seem like a prudent financial approach, but it can work out to be a false economy in the long run. If you buy a cheap piece of equipment, you may well find that it breaks or needs replacing soon after you have bought it.

The best approach is to look at a decent piece of equipment that you know you will get many years of service out of. It will depreciate, but at a much slower rate than a budget option. The key element here is to shop around, look at testimonials from other users or speak to them directly. It’s ok to get a rep in to show you the benefits of the equipment and how it’s going to fit into your operation. Also remember that early equipment costs can be reclaimed through your tax filing.

Storage and stock control

There are 2 elements to address here. They relate to the location that we looked at earlier. Firstly, a computer based stock system for your materials and products may be needed. There are plenty on the market and it could be a simple spreadsheet. Secondly, how you store the products may have to be considered from a safety perspective. As we mentioned before when it comes candles, a popular crafting choice, there are several storage options to be aware of. Covering yourself for accidental loss through craft insurance for candles is a very good idea. General insurance for all of your crafting business should be a top priority. You will need to consider the physical storage options such as boxes and shelves.

Your wellbeing

Lastly, you need to consider yourself in all of this. This is your business and along with craft insurance for candles, cards or whatever items you choose to produce and sell, you should make sure that you look after your own health and wellbeing. This may mean taking time out during the day to relax and enjoy a nice walk or it may mean having items in your crafting space that inspire you and that bring you some joy. You should also think about ensuring that you have easy access to refreshments and water in particular. If you work on your own for long periods of time you may also want to consider the security that you have in your space. It might be appropriate for you to have an alarm or a camera installed that will allow you to see who is coming and going.

We talk to Chloe Haywood: milliner

Chloë Haywood (Designer and founder) has always had an interest in fashion, and this was confirmed when she won Young Clothes Show Designer of the Year when she was 16. Leságe himself offered her an opportunity to study at his school in Paris at the time.

Hatastic! founded in March 2009 as a hobby, and then went on to release three collections using reclaimed materials: Recreation, L’air du temps and Candy.

Chloës premiere A/W collection Cold Cocktail showed at Milan Fashion Week February 2012, and in the same year Sheerluxe SS13 showed at London Fashion Week Sept 2012 which successfully sold out at Fenwick, Bond Street in 10 days.

Board SS14 was the first collaborative project with another sustainable company called Thrashion. This was the first collection which showcased mens aswell as designs for women, and sustainable materials such as Fairtrade straw, upcycled skateboard (Thrashion), reclaimed acetate, plus a fabric made from 100% plastic bottles from Newlife™. Fenwick, Bond Street exclusively sold this collection in bespoke colourways.

Nominated as Accessory Designer of the Year 2011, Chloë was also prized with a Hatty Award in 2012 and then won BTAA Fashion Accessory of the Year ‘Made in Britain’ 2015 for the collection In The Shade. Then in 2016 Liquid SS16 was nominated in two categories at the BTAA awards and was awarded ‘Highly Commended’ Made in Britain Fashion Accessory of the Year 2016.

Apart from regular public appearances, Chloë was invited to No. 10 Downing Street to discuss how the Government can best assist the growing Designer Maker market.

Check out the full interview!

How to make Christmas Bunting

Amanda Brown of Cotton onto Sewing in Dorset shows us how to make festive Christmas Bunting in our latest video. This is a great sewing machine project and can be adapted for anytime of the year not just Christmas!!!

Friday Craft Market & Table Top Sale

Druitt Hall, Christchurch High Street, Christchurch, Dorset, BH23 1AB

This the weekly craft fair and table top sale in the Druitt Hall (behind Christchurch Library) every Friday 10.30am-3pm with a variety of stalls selling handmade items and bric-a-brac such as jewellery, knitted goods, new and nearly new clothes, cards, books, DVDs, china, glass and toys. Tea and coffee 70p per cup, snacks now also available. Free entry. Well-behaved dogs welcome.

Now also on Sundays: 2nd and last in month starting Sunday 8th October 11.30am-4pm.

Spaces for new traders. Please email natula@btinternet.com or phone 01202 470261

Opening Times

  • Friday 17th November – 10:30 till 15:00
  • Friday 24th November – 10:30 till 15:00
  • Sunday 26th November – 11:30 till 16:00
  • Friday 1st November – 10:30 till 15:00
  • Sunday 3rd December – 11:30 till 16:00
  • Friday 8th December – 10:30 till 15:00
  • Sunday 10th December – 11:30 till 16:00
  • Friday 15th December – 10:30 till 15:00
  • Sunday 17th December – 11:30 till 16:00
  • Friday 22nd December – 10:30 till 15:00