Marketing your craft business

There’s no denying it, lockdown has made us all reevaluate how we can continue to do business, in the absence of physically going out and about in the public arena.

Many, if not most, have turned to online sales to fill the void. So now you’ve set yourself up with a website, or have started selling through your facebook page, what next? How do you get people do find out about you and your craft business? How are you marketing your craft business?

As many of you will read read from previous posts, we have started hosting online market through social media, to try and give you crafters a shout out, and showcase what you do. Now after two online events, we are finally starting to learn how to get the word out, so people can go looking for you online.

Now, this by no means we are experts – quite the opposite in fact. However, the amazing crafting community are always quick to help and offer help, and are constantly educating me on the use of hashtags and ‘tagging’ people in posts.

So, what I would really like to know is, how do you market yourself and your craft business? Where do you advertise? Which hashtags work best for you?

Get in touch with us on Instagram, Facebook or Twitter under the hashtag #ianwwallace ltd and give us some top tips on how you are marketing your craft business.

If you also wanted to share pictures of your work on Instagram using #ian_presents then they will be visible along with our online stallholders for our virtual markets.

All the best,

Naomi

#craftinsurance #ianwwallaceltd #ian_presents #onlinecraftfair #independentretailer #craftersofinstagram #lockdowncrafts #crafts #craft #makersgonnamake

Digital Craft Market by Craft Insurance

When: Sunday 26th April 10.30am

Where: Instagram @ianwwallaceltd and @digitalcraftmarket

Ticket Cost: FREE

I will be introducing our first ever digital craft market from Instagram @ianwwallaceltd and sharing gorgeous pictures, videos and links to online shops, and also saving everything to @digitalcraftmarket as I go.

Birthday presents to buy? Fathers day gifts? Dare I say it, want to get really ahead with your Christmas shopping? Really sorry for using the C word there, but really, lockdown is making everyone think about doing things slightly differently from how they have in the past, and I know I’d be proud to support small independent retailers during these strange, strange times.

This next bit is extremely important, so please pay close attention. The first rule of Digital Craft Market club is, DO talk about Digital Craft Market club. Please don’t keep the market a secret, share this with any of your friends on social media or email.

When you share the event, please ensure that you use @ianwwallaceltd and @digitalcraftmarket and please also use the hashtag #digitalcraftmarket.  It’s really important to do that to make sure as many people as possible can find the event by searching on Instagram.

Best of all – you can do your shopping in your jim jams, eating your toast and marmite, and your feet won’t hurt.

Can’t wait to see you there.

Naomi

AfroRetro Limited

Bead Flowers

Westmorland Soaperie

For Keeps UK

Creaton Crafts

Brian Greaves Artisan Blacksmith

Windy Mill

The Denim Company

Butterflybees Wellbeing

The Crafting Gardener