Writing Your Own Craft Blog
As you might have already guessed if you are reading this, writing a blog to go on your website is great for boosting visibility! Sharing insights and useful content through a blog can really help showcase your expertise and give potential clients a better picture of who you are and what you do. It can become another window into your craft workshop.
Writing a regular blog doesn’t have to be hugely overwhelming either. You can post once a month if you are busy and focus on topics that your customers would find helpful or interesting. Then, keep to the rhythm of posting once a month, or however often you can, as nothing ages a website faster than when the most recent post is from two years ago!
What to blog about
Anyone with crafting expertise could blog about a wide range of topics on their website, so here is a selection of ideas to get you going:
Craft-specific content
DIY tutorials: Step-by-step guides for creating projects, from simple home decor to complex items like custom jewellery or Christmas decorations make great material for seasonal blog posts.
Tips and techniques: You could give helpful advice on specific techniques, such as how to choose the right wool for knitting or how to keep paint from peeling on wood projects.
Crafting with materials: Writing posts focusing on using specific materials, including recycled items or eco-friendly options will help your readers and potentially the environment too!
Product reviews: Everyone is grateful for an in-depth review when they need to buy tools, equipment and materials. This might include comparisons between different brands. Reading your blog could save your readers’ time money and stress.
Business and marketing content
Selling handmade goods: Guides on how to sell crafts online; you have anecdotal evidence of what you have found to be the most profitable! You could explain how to create an Etsy or Craftsy shop, how to price products or even how to create a successful craft booth display.
Marketing and branding: Some people take to using new digital tools like ducks to water, whilst for others, there seems to be an invisible mental barricade preventing a launch on new platforms. For anyone who struggles in this way, some straightforward advice on marketing products on social mediawould make for excellent bedtime reading. If you have relevant experience you could also share about building a brand or how to take the best “professional” looking photos of your crafts.
Business management: Having administrative ability is a gift so why not share about it in your blog? After all, not everyone has it! Blog posts about the daily operations of a craft business, including managing inventory, shipping, customer support or even how to best lay out your craft workshop.
Inspiration and lifestyle content
Project inspiration: Inspiration can be hard to come by sometimes. Showcasing creative ideas for projects and where inspiration can be found, such as specific places or objects makes for a great read.
Behind-the-scenes: Everyone loves to know what happens behind the scenes! That’s why sharing personal experiences and the creative process behind making crafts will draw readers.
Lifestyle integration: Instagram has seen a lot of influencers connecting crafting with other areas of life and this can be done via a blog too! There are many possibilities, such as sharing recipes using ingredients from a farmer’s market or home decor tips that match the changing seasons.
Community and engagement
Community posts: Why not connect with your audience and ask your readers for some input on their favourite crafts or what they like to make themselves? Not everyone can come to visit you in your craft workshop for a chat, but this could be the next best thing!
Personal experiences: It’s story time! Who doesn’t enjoy the thought of settling down to hear a well-told story? Sharing personal stories about the challenges and joys of crafting and running a creative business makes for a fascinating read.
If you are new to the world of craft selling, becoming known for a regular blog will help to grow your new business. Setting up your new business is exciting – why not keep a diary of how you did it and draft it as your inaugural blog!
And don’t forget, if you need advice with insurance for your new business, let us assure you that it is actually remarkably straightforward. Depending on your crafting business needs, it usually includes public and products liability cover.
Public and product liability covers you for any claims made against you or your products, even if it is not your fault. It covers defence costs and any compensation required. While you will obviously do all you can to ensure you are never in this position, the whole idea of insurance for your products, your customers, your tools and your craft workshop is to protect you and your business from the unforeseeable. Having this in place enables you to get on and do what you do best; crafting beautiful and stylish handcrafted products that will bring joy and delight to your customers.