Incorporating Colour Into Your Wax Melts.

Colour is all around us. Everywhere we look, our brains interpret the world in the fantastic hues and tones it represents. Colour is essential to how we understand the world and has shaped everything, including our understanding of science and its relationship with light. The world would be a very dull place if it were not for colour. It’s why artists and artisan crafters have always tried to capture the best, the most vivid and the deepest colours they could find for their work. From the earliest cave painters of prehistoric life in Lascaux in France to Van Gogh’s Starry Night, they all seek to capture the colour of the world in some representative way. The world of wax melts is no exception to this rule either. There are numerous opportunities to use colour to the wax melt makers’ advantage in terms of product and ideas, as long as the Wax melt insurance is up to date to avoid any issues.

We are naturally attracted to colour. For many of us, this is a personal preference that begins in childhood. It is now widely accepted that certain hues and tones of colour are directly linked to our psychological state or can be seen as a representative of our feelings. Who hasn’t heard the phrase “I’m feeling blue” when talking about feeling low or sad? Another example is when one is “seeing red”, meaning they are angry or being “in the pink” as a sign of good health. Using the colours means that the person we are speaking with can conjure up an image of what we have said to enhance their understanding of how we are feeling at the time they talk to us.

These are examples of our everyday speech where colour is used descriptively. As we have discussed earlier, colour psychology is vital to understanding a marketing or advertising campaign. The use of colour should also influence the production of wax melts for the public. When you are designing a new range of melts and scents, you should always ensure that it speaks to and conveys to the customers a joined-up theme with the description.

General colour psychology holds to a few set definitions. Many of these are dictated by the way a society has developed culturally. How a civilisation has evolved is also essential. One historical example is how the Roman Empire used a lot of red in its armies’ uniforms and regalia. It is not a surprise then, for example, that red is seen as a colour that conveys power and vitality, but it also conveys danger. Blue, on the other hand, is one of calm and tranquillity. Trust is also associated with the colour blue, but, as touched on before, it might suggest sadness. Green becomes the colour of nature, the environment and rebirth. White, not strictly a colour, is seen as purity. Purple is the colour for spiritualism and creativity, and yellows and oranges are full of hope and can bring about feelings of optimism in a person. With this in mind, the wax melt maker should consider structuring their products around understanding what the potential customer will expect.

Colours also come in and out of fashion. Teal, a greenish-blue, has suddenly risen to become a very popular colour in home decoration. However, the wax melt maker should always be aware of the colour of the year as set out by Pantone. This year, it is Peach fuzz. Peach fuzz is a combination of orange, yellow and white. It is a beautifully warm colour and is generally regarded to produce a feeling of happiness and contentment. It is also seen as a very young colour that conveys a sense of youthfulness. Therefore, you could name and create a melt using this colour around childhood pursuits to try and capture the market. You will need to have Wax melt insurance on hand in case of any issues with those to whom you sell the melts.

Whatever colour you choose for your wax melts, they are the better option over the scented candle. For a start, wax melts take longer to dissolve, and they give off a steady scent that slowly fills a room and lingers longer. They are very much the safe option as the naked flame element of the melting is located in the ceramic wax melter itself whereas candles have an exposed naked flame. Even so, it’s a good idea to have wax melt insurance in place in case something should go wrong.

The other advantage of wax melts is their versatility. We have already looked at the use of colour, but the scent can be used to great effect as well. As with colour, some scents evoke feelings and memories. The wax melt expert can therefore even colourise and personalise the melt to the customer’s choice. It can also be said that certain senses provoke certain colours in our minds, a phenomenon known as synesthesia. Certain people will see colours or shapes when they see a colour or smell a particular scent. The ocean may produce blue or cut grass with a sense of green. The innovative wax melt creator may want to look into this phenomenon as it may provide an interesting selling point to prospective customers. A colour works in the same way with a red or an orange reminding someone of a sunset. This is particularly true if they are looking for a scent and colour that reminds them of a particular time or if they want to recreate a particular scent in their home.

Finally, there is the question of waste. With a wax melt, there is very little waste created, unlike with candles. The wax collects in the melting dish and is not as messy as what is left after a candle has burned down. As the wax melts come in handy cubes, they can be added to the wax melter easily, and they take up less room in your cupboards. The sheer scale of options means that anyone purchasing wax melts has a whole host of choices in terms of scent and colour options and they can easily accessorise them to the home, safe in the knowledge that it has not cost the earth to do so.