Craft fairs are a great way for handcrafters to sell their items and get noticed as a brand. They can help to build up the profile of a handcrafting business and they are a good way to get started. It is important that when thinking about attending craft fairs you look at locations. You should find those that are suitable for your products. It is also essential that you have the right public liability insurance for craft fairs in place.
Choosing craft fairs
To assess the viability of craft fairs, you should think about the kind of customers that are likely to attend. If you sell handcrafted, high-end jewellery, you might not find your ideal customers at a school summer fair. Look at the options you have available. You want to make the most out of the opportunities available. It is also important to give yourself the best chance of making sales on the day. You can also assess which craft fairs to attend by looking at the price you are being asked to pay for a table. If you sell small items priced in the low pounds you will have to sell a lot of products if you choose to attend a craft fair that costs £100 a table.
Once you have decided which craft fairs you are going to attend you will need to think about how you can encourage people to attend. If the craft fair has its own social channels, make sure that you follow them and share the posts on your pages. Let your customers know that you are going to be at the fair. You can also share some teaser images of the products you are going to be selling.
Next, you need to think about how you are going to display your products at the fair. Also, look at how you are going to make your table stand out to your customers. As well as looking at the aesthetics of the table you should also make sure that you have all legal requirements as well. This can include correct labelling of your products and a list of ingredients. You will also need public liability insurance for craft fairs in case someone is injured as a result of your attendance at the fair.
Here are a few tips to help you make your crafting stall attractive to buyers.
At most craft fairs you will be given a plain table. One of the simplest and cheapest ways to improve this is with a tablecloth or a sheet. If you have brand colours you may want to have a tablecloth in these colours. But, it is important that you think about the products that will be displayed. Often, you are better choosing a plain white, cream or even a black table cloth to help the colours of your products shine.
Other ways you can cover a table include using jute bags that you cut open and layout across the table or even using fake grass panels. It is important that you choose a covering that is going to reflect the products that you create and your overall brand.
Branding & Marketing
People will visit your stall and may not buy anything. But, this is an opportunity for you to get your brand in front of them. By having your branding on your products and creating a shopping experience for them, they are more likely to remember you in the future. It is also important to have business cards and any other marketing materials that you use, so customers and prospective buyers can take these away with them.
Examples of marketing materials include:
- Business Cards
- Promotional items such as branded sweets and bags
Instead of laying out your product directly on the table, think about how you can display them in an eye-catching way. This could be using interesting items to place your items on. Examples include:
- Natural wood blocks
- Cork placemats
- China plates or cups
- Jute or fabric baskets and boxes
- Jewellery stands made from natural materials
Play around with different heights and depths and create a stand that incorporates many different elements. Think of the back of the table as the area where you will place the highest items and work your way down in height. If you plan on standing at the back of your table, create a small area in the middle that will allow you to speak with your customers.
It can be nice to have some elements of the materials that you use to create your items or elements of nature on your table. This could be in the form of flowers or some of the raw materials that you use such as balls of yarn or strips of metal and wood. Lights can also be used to help create the illusion of depth. They can also help you highlight and illuminate certain products on your table.
It is important that all the elements you use on your table is safe and secure. This is to ensure the safety of customers and yourself. Public liability insurance for craft fairs is important. It helps to protect you should any items fall from your stall and cause injury to any of the visitors.
Never underestimate the power of the clothing that you wear to craft fairs. If you have a business logo you might want to think about having some branded clothing created. Or you could simply wear something that matches the colour of your branding or is related to the items you make. Another important tip is to make sure that you wear and use your own products. If you make jewellery, wear some on the day. Remember that you are your businesses best asset.