Staying Fit and Selling Crafts in the UK

Happy New Year! All of us here at Craft insurance trust you celebrated well over the Christmas season and enjoyed many of the fun events, good food and friendship our local communities have to offer. Most of us will have indulged in some extra culinary delights, maybe some hand made chocolates or locally produced speciality gin along with the traditional seasonal fare. It is good to celebrate, to enjoy being with family and friends and to make the most of the holidays. 

However, an overload of sugar and maybe more alcohol than our bodies are used to, could also be leaving us feeling more sluggish, with less energy and a lower mood as we step into the New Year.

Do not be disheartened! Here at Craft Insurance we want not only to provide great value insurance for selling crafts in the UK, but also to offer tips and encouragement so that you truly can be your best self for your business, family and community. This week we offer some thoughts about keeping yourself fit and active over this coming year.

If keeping fit is not a part of your daily or weekly rhythm and you would like it to be, January is a good time to introduce some new habits. However, it is not easy to change the way we live, especially when most of us are stretched for time. So maybe a good place to start is to look at the benefits of keeping fit, because if we can be convinced of this, then we are part way to introducing more exercise into our days. The benefits of regular exercise are numerous and varied. Exercise enables our whole system to work better physiologically, including our cardiovascular and digestive systems, our respiratory and musculoskeletal systems. This leads to an increase in strength, stamina and flexibility. Psychologically, regular exercise lifts our mood, aids in concentration and in alertness. Alongside a healthy diet with limited carbohydrate intake, it helps us to gain control over our weight. Pulling all these benefits together, it is fair to say that introducing regular exercise into our lives alongside a nutritious diet will help us to feel better in ourselves, increase our self esteem and energy levels and thus impact many areas of our lives for the better. Why then, is it so hard to implement into our lives?

As we mentioned earlier, time is a big factor when it comes to incorporating exercise into our lives. Another is motivation. To help surmount both of these, an understanding of ourselves may help. Firstly, let’s consider what type of exercise we are most likely to succeed in sustaining. Questions to ask could be; do you like being inside or out of doors, do you prefer peace or loud music, do you crave solitude or do you thrive off being with others? If you are someone who enjoys being outside and need headspace to think, running or walking might fit the bill. However, if upbeat music, lights and the buzz of being around people lift your spirits, then attending an exercise class with a friend might work better. If you like being outdoors but would value some company on your keep fit quest, then maybe you could take up an outdoor sport, or join a running club. Try to find something which suits your personality and sporting inclinations. It’s not easy to keep to an exercise schedule, so it is well worth putting as many factors in place which entice you to get active and produce some easy wins.  

Another key to success is to try to incorporate your keep fit into your weekly routines. If you have a short travel to a workshop or business area, could you walk or cycle rather than drive? If you work alone from home, could you fit in a run or an online keep fit video during a lunch break? Or at the beginning of the day? Moving and stretching our bodies early on in the day helps with our blood flow, increases our concentration and alertness and thus will enable us to be more productive and creative. However, if you have children to get to school, and a work day to start, this simply might not be practical, and exercise towards the end of the day can help you to relax and sleep better. As your timetable will already be full selling crafts, any keep fit needs to be achievable within your daily rhythms.

Another consideration is finance, especially pertinent within the current economic climate. Walking and running are free, swimming and exercise classes cost money. Joining a club for a team sport will also cost, but possibly less than individual classes. 

A final consideration in choosing exercise which will suit you is to think about how you are motivated, Some of us are internally motivated and once we are convinced of the right thing to do, we will have enough drive to do it. Solo keep fit endeavours will be a good fit. Others are externally motivated and want to please others; team sports might work well for this group as they will be keen not to let others down so will show up even on a rainy, dark night! For others, motivation stems more from how they perceive the benefits for themselves. So, a clear conviction that keeping fit will increase self esteem, regulate weight and make them happier will nail it!

We hope you have been inspired to add, or increase, keeping fit into your lives this year, and that you have a clearer understanding of how you might best achieve this.

So, to all our valued clients, selling crafts in the UK, we wish you a very happy New Year. In the midst of global uncertainty, may your small craft businesses prosper as you produce beautiful and unique products, provide work for local people, join with others to form community and put a smile in the hearts of those who come your way. Go into this year with confidence in your creativity and your business aspirations. 

How to prepare for a successful year making handcrafted goods.

2023 will soon be here and with it, some new opportunities for promoting and selling your handcrafted goods. The New Year is often characterised by people looking for ways to keep themselves healthy from both a physical and mental perspective, and hand-crafted items can help give people a New Year pick me up.

New Year is a good time to look at how your business has performed over the last year and to ensure that you have all the policies in place that you need for the forthcoming year. Taking a look at ‘craft insurance near me’ will ensure that you have the right policy in place to cover you and your products and also help ensure that your stock is covered in transit and  to attend fetes and fayres. In order to get the year off to a swinging start there are a number of ways that you can prepare for what could be your most successful year yet.

Analysing

Take some time over the Christmas break to look at what items have been your most successful over the last year and to look at those ones that perhaps have not sold as well. This will allow you to see which handcrafted items you might want to focus on in 2023.

As a part of your analysis, you should also look at what items help make you the most money. These could be the items that give you the best profit margin. Your analysis will give you an insight into the types of products that could sell well for you again. It will enable you to start the year off on an exciting path.

Another form of analysis is to look at how well your craft items sell each month. This will give you an indication of any periods of the year where you might have a rush in sales or those periods of time where your sales may dip.

Planning

Once you know which products sell well for you and you have had a chance to look at those that might not be as profitable, you can set about planning your creations for the year. If you have in person events that you attend, you should plan this into your diary so that you can ensure that you have enough stock created for you to sell. You should also search for ‘craft insurance near me’ to ensure that you have the right cover in place to attend these craft fayres and fetes.

Your planning should also include looking at the best places to purchase your materials from. If you have a dedicated supplier, you may want to check whether there are going to be any price increases so that you can factor these into your budgeting and your sales forecasting.

After finding out whether you have any periods throughout the year where your sales increase or decrease, you can plan to ensure that you have enough stock in place or work on ways in which you can try to increase your sales.

If your products have a seasonal feel to them it is important that you plan to create and market these in time for the season to begin, This can mean creating Easter items at the start of the year and Christmas gifts around September time.

Marketing

The Christmas break is a good time to look at new ways in which you can market your business or to take a look at the effectiveness of the current methods that you are using. Once you have an in-person event planned and your product range designed, you will be able to look at some of the various marketing methods that could help you.

Social media has become incredibly popular with the handcrafting community and there is lots of content that you can create very quickly and easily. People like to see how items are made and you can produce some short snippet videos that can entice people to buy your products.

Other marketing methods that you might want to consider include printed items such as flyers and leaflets and also adverts in local newspapers and magazines.

Expenses

It is always a good idea to take a look at what your regular expenses are and to spend some time forecasting what these might be for the forthcoming year. This will help you with deciding whether you need to increase your prices or whether you need to look for new suppliers. Make sure to search ‘craft insurance near me’ to check out what your premiums might be and to ensure that you have your insurance in place for the year.

Have fun and be creative One of the many reasons that people set up handcrafting businesses is the joy and creativity that it brings. It is important that whilst you may set yourself some

Christmas Quiz

Welcome to this special Craft Insurance Christmas edition of our Crafters blog, in which we’ve put together our best Craft Insurance Christmas quiz for you, with a crafty twist! This is a busy time for all of us, and especially when you own a craft business, as you work flat out to meet your online orders, prepare and attend craft markets, obviously with the best craft insurance in place, and somewhere in between try to pull together your own Christmas preparations. We hope that in the midst of it all, maybe as the whirl settles down between Christmas and New Year, you might find time to make yourself a hot cup of tea, grab a treat to eat and settle down with the puzzle. Or, maybe you could use it as family entertainment, around the dinner table or for a cosy evening of games in front of the fire while the Christmas tree lights twinkle their festive cheeriness.

There are eighteen crafty questions; some you will know or can guess, some you will probably have to look up. Don’t worry if you have to check Google for the answers, at least you’ll come away with a few new fun facts which might come in useful at your next pub quiz!

Make a note of the first letter of each answer, as these will make up the winning phrase. You will need to unscramble them to make up three words. A clue; these could be a motto for our company. Happy puzzling and a very merry and peaceful Christmas to you! We wish you all the best from Craft Insurance.

QUIZ

1) What is the name of the German city which hosted one of the earliest Christmas markets?

2) What is the name of the city in the South West England which hosts a yearly Christmas market against the background of its gorgeous Georgian architecture?

3) The origin of the Christmas market is thought to be the “Dezembermarkt”, a winter market held in Vienna to allow the townsfolk to stock up on foods for the long winter ahead. The right to hold this market was granted to shopkeepers by a certain Emperor. What was his name? (You’ll have to Google this one!)

4)Franz Skarbina was a German artist. Look up his painting titled “Christmas Market in Berlin” (1892). How many trees are on the left of the scene? If you like this painting, take a look at “Berlin boy from the Christmas market” and “Christmas Market”.

5) In Finland, traditional lanterns are crafted from which natural material each Christmas?

6) What is the delicious sweet egg bread with candied fruit which originates from Saxony? It dates back to the fifteenth century and was given as a Christmas present.

7) What are the yellow buns called which are eaten in Sweden at Christmas time?

8) What is the traditional pudding eaten at Christmas time in Denmark?

9) Not quite a Christmas question, but related! What is the sauce which accompanies the turkey at Thanksgiving? We also eat it at Christmas time!

10) Our own Christmas pudding dates back to medieval times when it was more of a savoury pottage. Over the years more sweet fruits were added and by the Victorian era it looked much like the pudding we know and love today. Recipes use a variety of dried fruit, but they all have either sultanas, currants or _ _ _ _ _ _ _ .

11) What is the season which directly precedes Christmas? In the Anglican Church it starts on the fourth Sunday before Christmas? We open calendars to count down the days during this time.

12) Another one on the church theme. What is the name of the twelfth day after Christmas? In Mexico this is called Three Kings Day, and is also known as Twelfth Night.

13) What was the name of the underpaid clerk in Dickens’s “Christmas Carol”? (Looking for his surname).

14) Tchaikovsky wrote three famous ballets. One of them is often performed at Christmas time as it begins with a scene in which Uncle Drosselmeya presents Clara with a gift of the same name as the ballet.

15) Another literary one… What is the first word of the first line of the famous poem by Clarke Moore, written in 1822 telling of the exploits of Santa and his reindeer on Christmas Eve?

16) Onto some movies. What’s the name of the 2003 movie starring Will Ferrell, about one of Santa’s helpers who heads to New York to look for his father?

17) Movies one, two and three have this one word as their title. It’s also the original reason Christmas is celebrated, and includes Mary, Joseph and the baby Jesus.

18) You might have a Christmas kiss _ _ _ _ _ the mistletoe.

Answers

  1. Frankfurt
  2. Bath
  3. Albrecht
  4. Two
  5. Ice
  6. Stollen
  7. Saffron
  8. Rice pudding
  9. Cranberry
  10. Raisins
  11. Advent
  12. Epiphany
  13. Cratchit
  14. Nutcracker
  15. T’was
  16. Elf
  17. Nativity
  18. Under

Hidden phrase: best craft insurance

How handmade goods make Christmas even more special

A young woman was sitting on a bus, a bag of groceries on her lap, watching the rain fall in rivulets down the window and splash off the pavement. It was a cold December evening and at five thirty, was now already dark. All the shops had closed; the only building which was showing signs of life was the Salvation Army shelter where hot food and a warm welcome awaited. Car headlights and street lamps sent out beams of subdued lighting battling valiantly against the dark. Everyone was heading for home on this Advent night, after all, it was the season for heading home to contemplate and prepare for Christmas. This young woman had a slightly slower pace of life at present, with different priorities as the days were shorter. She had been busily making and baking for Christmas with her children, squirrelling home made gifts away and filling the store cupboard with home produced traditional treats. Precious saved up pennies would be spent on a few carefully chosen bought gifts and confectionery. Anticipation was slowly mounting, but what she was really looking forward to was spending time with family and friends; a pulled together school nativity with cotton wool beards and priceless mistakes and classrooms bedecked with home made paper chains, sharing festive food, singing carols and playing games around the fire. There was going to be nothing loud or glitzy; her emphasis was on home spun charm and spending time with a family she loved.

How different is this to the weeks running up to Christmas today? Yet only a couple of generations ago, this scenario would not have been too far removed from reality. Here at Craft Insurance, we love all the festivities which surround Christmas, but for us, the more traditional handmade Christmases of the past capture the essence of Christmas much better than the hectic commercial whirl of bright lights and credit card bills which have become a predominant feature of our present culture. Yet, maybe the current climate will take us back to a quieter, simpler, more contented Christmas without the stress and the pressure? Could it be that there is already a slight shift in all this? Might you, as crafters, be offering an alternative which is becoming increasingly appealing?

The rise in Christmas markets across the country would suggest that this is the case; from school bazaars to lavish city centre festive markets and everything in between, these events are rising in popularity. Markets offer not only individuality in gifts, but a whole shopping experience and day out. It is this, that as craft vendors, you can pick up on. So, ensure you have your insurance for crafters in place and head on out there!

Christmas markets have become a December tradition for many; families with young children looking to spend pocket money, friends on a girls’ day out, and elderly folk enjoying the community feel of a local craft fair. Food is often a central part of the day, and while there will probably be stalls selling mulled wine and mince pies, this is a great opportunity for craft businesses who specialise in chocolates, cakes and other sweet treats to display your show stopping wares. Christmas is a time for celebration and feasting, a time when we can let go and enjoy some of the good things in life.

Most of us will associate chocolate with Christmas; chocolate coins in stockings or chocolate Father Christmases nestled into the tree. A gift of chocolate is an indulgence, a perfect treat for a season of celebration. As consumers are becoming more discerning in their purchasing, small chocolate businesses are in an ideal position to meet those requirements. Be bold about your businesses credentials; state clearly where your raw ingredients come from, how they are sourced and produced and how you package the finished products. Make sure the ethical foundations of your business are clear. Take some time to think about this; what you would probably consider common sense and general courtesy towards your staff may not always be normal practice within large companies. If you are selling online, make sure these are clearly stated on your website, along with your personal “about” story. This links the customer to you, and starts to build a relationship between vendor and buyer from the start. If you are selling at a market, you could make a visual display of your fairly traded raw products and ethical policies. You will also need insurance and as specialists in insurance for crafters we can ensure you have the correct policies in place; why not give one of our friendly team a call today?

Next comes the decision of choosing which of your range of products to take to a market. This will obviously depend partly on the location.  However, some products will be top sellers wherever you are; stocking fillers and small boxes of artisan chocolates, maybe with a Christmas twist or two. As a food business you will need the correct insurance for crafters in place; to avoid extra stress at this time of year, give us a call and have peace of mind.

Christmas bakes are also a winner at festive fairs. The enticing aroma of traditional treats such as gingerbread men, mince pies and of course Christmas cakes and puddings will bring customers flocking to your stall. The area in our brain which processes smell is right next door to the part that is responsible for memory, hence why we associate smells with different places and events  in our past. So, as a baker, you will be giving your customers a sense of well-being and nostalgia alongside your delectable treats. Very few things encapsulate the sense of a warm and cosy Christmas as does the smell of home baking.

Why not get nostalgic about the warm, homely cosy side of Christmas? After all, although Christmas traditions have evolved over the years, the reason behind the very first Christmas was about the birth of someone special, ie. God’s Son. The event wasn’t glitzy or glamorous, just simple and homely, well actually, more ‘stabley’. He grew up to live a humble life, enjoying celebrating and sharing food with friends.

Back to our young woman in the bus. The handmade Christmas she was preparing for seems far closer to the heart of the first Christmas than the commercially driven ones of today. As crafters, maybe we can help people rediscover a bit of the real Christmas spirit by offering individual, beautifully and lovingly crafted gifts, which are sure to bring a smile to people’s faces.

A vendors’ guide to last minute handmade Christmas gifts

Christmas is nearly upon us and people across the country will be looking out for those last-minute gifts for their loved ones. This can be a great time for craft makers of all kinds to bring in some final Christmas sales.

Over the years people have become more and more interested in finding gifts that are unique and that carry with them an air of design and style. Handcrafted items can be just the gift that people are looking for and there are some wonderful options that crafters can utilise to make the most of last-minute gift buying.

Stocking fillers

Christmas stockings were once filled with oranges and chocolate coins, but nowadays these are filled with small gifts that can include everything from jewellery through to small toys for children. When it comes to looking for last minute Christmas items that you can make to sell, stocking fillers are a great place to start. Take a look at some of your best sellers and see whether there are ways that you can make smaller versions of these products that can be sold at a cheaper price. You can then sell these via your website or shopping platform as well as taking some to local Christmas fayres. Make sure that you have the appropriate craft insurance UK policy in place to ensure that you are covered for any incidents that might occur.

Sales

Another great way to make the most of the last-minute Christmas rush is to hold a short sale. It is important to ensure that you have the stock available to be able to do this. If you have some stock left over, you could batch these together and sell them in hampers and gift boxes. These kinds of pre-packaged gifts are incredibly popular, especially with those people looking to gift something unique and truly special to their friends and family. Make sure that you factor in any postage costs and delivery times into your sales planning to ensure that your customers receive their deliveries in time for the festive period.

Materials

Christmas can be a good time to look at all the materials and stock that you have left over from the year, and to see whether you can use them in your Christmas items. In some cases, you may be able to repurpose some of your stock by adding in Christmas elements or simply packaging them together in a different way. For example, if you normally sell handmade blankets, you could package these together with a nice cosy hat and some gloves and sell them as a winter warmer gift pack.

Personalisation

Christmas is one of the most popular times of year for products to be personalised and this is particularly true when it comes to handmade items. If this is not a service that you normally offer you might want to look to see whether there is a way that you can add this into your offering. Personalisation does not have to be a difficult task. It could be simply adding a card to your products that contains a message from the person buying the item, written to their recipient. This can help those people who are looking for last minute gifts to be delivered directly to their friend or loved. It is important to ensure that you have the right craft insurance UK policy in place to cover any eventualities when it comes to your products being delivered.

Gift vouchers

If time is starting to run out for you to be able to craft some of your beautiful items for sale before Christmas, you could look at producing some gift vouchers that your customers and can purchase for their loved ones instead. In some cases, these could be generic vouchers that allow the recipient to purchase an item of their choosing or you could make up some gift packs that can be redeemed with the gift voucher. For example, if you have some best sellers, you can package these together in a gift box and allow your customers to purchase gift vouchers relating to the chosen gift box. Their loved one can then go on to redeem the voucher at a time that they wish to receive your item.

Christmas fayres

Over the last few weeks in the run up to Christmas there will be numerous fayres that will take place in local community centres and schools. Keep an eye out for these and if you have some stock that you would like to clear before the New Year, take the opportunity to have yourself a little Christmas sale. Be sure to clearly mark your Christmas best sellers and have some festive decorations to add to your table. Also make sure that your craft insurance UK policy covers you in case there are any incidents that occur as a result of your attendance at any of the fayres, or any accidents that occur when transporting your goods to the fayre location. Christmas can be a stressful time for handmade crafters, but there are opportunities that you can take to allow more people to see your items and to give yourself the opportunity to make a few more sales before the festive period ends. Plan for the possibility of some last-minute gift buyers and, where possible, try to have some stock in reserve for such eventualities. Any stock that you don’t sell in December, you can put towards a New Year sale. These work incredibly well for craft items, particularly those items that help to lift people’s mood and to allow people to feel pampered and rejuvenated after the Christmas break.